Tired of your frizzy, tangled hair?

Leave the old behind and say Hello to the new Hair Serenity Service at Lakmé Salon

Gives you gorgeously smooth, manageable and party ready hair completely naturally without using formaldehyde

Mumbai, June, 2012: Play it sleek as Lakmé Salon delivers the latest innovation to get silky straight hair with the launch of their new Hair Serenity treatment. Introduced to India by Lakmé Salon, the Hair Serenity treatment is a natural solution to hair that is unruly, frizzy and hair that refuses to behave. Unlike Keratin, the Hair Serenity treatment at Lakmé Salon is formaldehyde free and a safer process for achieving naturally smoother and shinier hair. Step away from the harmful effects of Keratin treatments and indulge in the natural goodness of ingredients like the Cysteine complex to get a glossy and healthy mane that will make heads turn. A pioneer in the beauty services industry in India, Lakmé Salon is a one stop shop for all the beauty needs of the contemporary Indian woman.

The Hair Serenity treatment is a natural way to restore lost proteins and transform hair. Special ingredients used in the service like Cysteine, Dendrobium Orchid, Hydrolyzed wheat protein, Cocoa Seed Butter and Shea Butter help nourish the hair and give it a long lasting shine and smoothness.

Divided into seven essential steps, the service starts off with a detailed consultation with the Lakmé Salon expert who determines the condition of your hair and the best way to proceed with the treatment. The hair is then shampooed and the Cysteine complex is applied to the hair. The complex is allowed to process in your hair as it starts it work on making your hair healthier and more lustrous. The hair is then blow dried and flat-ironed to give it a sleek but yet not poker-straight finish. Post this, the hair is finally rinsed off and you are left with a naturally glossy and manageable blow dried look which lasts for approximately 3 months.

Thus this all-natural service helps:

•          Work in synergy with the existing proteins to restructure, soften and release curls

•          Penetration into the hair shaft for moisturizing and conditioning

•          Helps for overall shine, softness, strength and health of hair

HAIR SERENITY Vs KERATIN
	HAIR SERENITY	KERATIN
PENETRATION	It penetrates inside the hair shaft but does not alter any hair bonds	It works on the cuticle layer- filling up the porous areas
INGREDIENTS	No artificial ingredients or harmful chemicals that could affect the health. Only Botanical ingredients and pure proteins	Formaldehyde is one of the main ingredients that differs in % in different companies
SMOOTHENING EFFECT	Calms down frizz and gives a natural look to the hair with brilliant shine and softness	The smoothening/ straightening effect depends on the % of formaldehyde in the product
VIRGIN HAIR	Works on Virgin hair as it penetrates into the hair shaft and does not form a coating on the cuticle	Does not work on Virgin hair unless it has high % of formaldehyde
LASTING TIME	3-4 months depending on hair type and after care	3 months depending on the aftercare products/services used
QUALITY	Overall improves the texture and quality of the hair leading to strength and stability	No repair- it forms a coating on the hair- It’s like makeup for hair
WASH	Same day wash	Same day or next day wash

About Lakmé Lever

Lakmé Lever Pvt. Ltd (Lakmé Lever) is dedicated to the contemporary Indian woman’s exploration of the fine art of beauty. It operates India’s first and leading chain of Lakmé Studios and Salons that offer expert services in Hairstyling, Skin and Beauty care. The studios and salons offer a differentiated experience, delighting women by the expertise of their professionally trained hair designers, hair artists, skin experts and consultants, and now to men also.

Lakmé Lever also operates Lakmé Academies in partnership with Pivot Point, USA, world leader in ‘beauty education’.  Combining international cosmetics, hair and skin care technology with an in-depth understanding of the Indian woman’s needs, Lakmé Studios and Salons offer their customers a holistic ‘Beauty Sutra’ experience.

Lakmé Lever has a presence of 175 Lakmé Salons at premium locations in 40 cities.

Lakmé Fashion Week has been the epitome of glitz and glamour since more than a decade. Lakmé Salon now gives YOU the opportunity to experience this glamorous occasion firsthand. Lakmé Salon will not only get you passes to Fashion Week, but will also make sure that you look like a million bucks!

Let our Lakmé Salon Experts work their magic on you, leaving you with perfectly primed up hands and feet. Indulge yourself by taking the package mentioned below by Lakmé Salon and receive an invite to Lakmé Fashion Week Summer/Resort 2012. This is your chance to rub shoulders with the pioneers of the Indian Fashion Industry.

Pamper yourself with the Lakmé Salon LFW Nail Package that includes the following:

* Get a Peppermint, Free spirit or Pure defense manicure and pedicure

* Soft Caress Hand & foot Masque

* Get the Lakmé Absolute look with the Fast and Fabulous Nail Color service


Visit any Lakmé Salon or Studio in Mumbai and avail this offer to walk the red carpet at LFW.


** Offer Valid only for the first 200 customers that take any of the above services in Mumbai only**


**Offer Valid only from 16th February – 1st March 2012**

About Lakmé Lever

Lakmé Lever Pvt. Ltd (Lakmé Lever) is dedicated to the contemporary Indian woman’s exploration of the fine art of beauty. It operates India’s first and leading chain of Lakmé Studios and Salons that offer expert services in Hairstyling, Skin and Beauty care. The studios and salons offer a differentiated experience, delighting women by the expertise of their professionally trained hair designers, hair artists, skin experts and consultants, and now to men also

Lakmé Lever also operates Lakmé Academies in partnership with Pivot Point, USA, world leader in ‘beauty education’. Combining international cosmetics, hair and skin care technology with an in-depth understanding of the Indian woman’s needs, Lakmé Studios and Salons offer their customers a holistic ‘Beauty Sutra’ experience.

Lakmé Lever has a presence of 170 Lakmé Salons at premium locations in 40 cities.

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