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Showing posts with label product launch. Show all posts
Showing posts with label product launch. Show all posts

Tuesday, October 29, 2013

Shine out this Diwali with Oriflame Beauty Studio Artist Cream Blush- PR INFO


~With IllumaFlair Complex for Soft Focus Effect~


























November, 2013: The festive season brings to fore the spirit of cheer and togetherness, and these celebrations are incomplete without looking good and feeling special.
This Diwali, give your cheeks a natural wash of colour with Oriflame Beauty Studio Artist Cream Blush.

Famed for its long lasting properties and easy application, the cream blush is a must have makeup item in your beauty kit.
The weightless formula of the blush blends easily into skin while the creamy texture sculpts and highlights the cheeks to give a healthy glow. Comprising light reflecting Illuma Flair Complex, the cream blush provides a buildable colour while creating soft- focus effect in any light.








Available in three vivacious shades of soft peach, pink glow and sheer berry, Oriflame Beauty Studio Artist Cream Blush gives a radiant shine without looking oily.

So flaunt your well defined cheekbones and be festive picture ready with Oriflame Beauty Studio Artist Cream Blush.

Price: Oriflame Beauty Studio Artist Cream Blush: Rs. 549/-































Availability: Contact your nearest Oriflame consultant or SMS Oriflame to 5999

About Oriflame

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.




For more information, log on to www.oriflame.co.in or SMS Oriflame to 59994.

Friday, October 18, 2013

VIVEL INTRODUCES SKIN NOURISHING RANGE OF SOAPS- PR INFO

Vivel revolutionises the traditional Soap
Unveils one of a kind Skin Nourishing Range of Soaps as “food for skin”*



















New Delhi. October 18th, 2013: Vivel, one of India’s most exciting brands and ITC’s leading personal care brand, announced the launch of its unique Skin Nourishing Range of Soaps.



This new skin nourishing range with Vitamin E under the Vivel brand is a manifestation of the growing consciousness amongst women towards personal grooming and the compelling need for nourishment.



The assortment of soaps introduces 4 variants with powerful skin nourishing ingredients that are “food for skin”*.



Vivel with Green Tea and Vitamin E is a unique offering in the Indian Soap industry. Vivel with Green Tea deep nourishes skin and prevents accumulation of skin impurities. Vivel Aloe Vera with Vitamin E deep nourishes to give satin soft skin.



Vivel Mixed fruit + Cream with Vitamin E is a double delight for one’s skin. It is a unique 2-in-1 soap enriched with mixed fruit extracts of Pomegranate, Avocado and Papaya and Milk Cream. It not only nourishes but also gives skin a youthful, radiant glow. Vivel Refresh + Moisturize offers dual benefits of freshness and moisturization with Zesty Orange extracts and Milk Cream.



Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited,
 says, “Since its inception, Vivel has offered differentiated value propositions through its soaps and has introduced well-researched products to build sustained consumer franchise. The new Skin Nourishing range is well poised to deliver consumer delight at every moment of truth. Be it the design language that depicts in its cocoon shape and soft fluid contours, nurturing care and warmth or the manufacturing first in India with the novel Dual Colour Co-Extrusion Technology that enables skin nourishment through dual benefits of two ingredients merged into one (delivered by Vivel Mixed fruit + Cream & Vivel Refresh + Moisturize), nourishment is embedded in every aspect of the soap for a holistic skincare experience. We are confident that the modernized portfolio is set to fortify the well-established Vivel brand and make it even more endearing for the discerning consumer. The latest basket of offerings will carve a niche in the growth story of Vivel.”






















Kareena Kapoor, Brand Ambassador, Vivel, expresses, “This new range catapults Vivel Soaps into a league of its own. Vivel redefines the industry with its new skin nourishing range, enriched with ingredients that have been trusted for years for their skin care benefits. With an exciting proposition that translates deep nourishment into every element, I believe, Vivel’s new range is set to win every woman’s appreciation and will emerge as a true nourishing partner that will reinforce her self-belief. Vivel is a brand that I have endorsed since its

inception and am proud to have been a part of its incredible growth story. I truly believe and abide by its modern and progressive proposition – Jee lo Har Armaan, Choo Lo Aasmaan”



Vivel Aloe Vera, Vivel with Green Tea and Vivel Mixed Fruit & cream is priced at Rs. 22/- for 100 gms. Vivel refresh + moisturize is priced at Rs. 20/- for 75 gms. These range of soaps are available nationally across retail outlets.



Saturday, September 21, 2013

NEW COLORBAR LAUNCHES- I-GLIDE EYE PENCILS & PRO NAIL ENAMEL ( NEW SHADES)- PR INFO

                   Hello everyone, here are some new shade launches from Colorbar, this brand is going places with regular new launches. And I must confess that most Colorbar products have been hits with me over the past few years and I must add that most new launches that I have laid my hands on are hits too. Hence I can say that I love this brand called Colorbar. Here are the pics and info of the much beloved I-glide eye pencils and 6 new nail paints shades. Enjoy the piccys :D



I-Glide Eye Pencils- Stunning New Shades























































































































Now the Colorbar Pro Nail Lacquer new shades!!!











































































































































































Thank you and have a great weekend :)



Wednesday, September 11, 2013

Kareena Kapoor Khan and Shriya Saran say no to yellow teeth with new ‘Colgate Active Salt Healthy White’ toothpaste- PR INFO

Combines the goodness of two unique ingredients - ‘Salt and Lemon’ 



Mumbai, September 10th, 2013: Colgate-Palmolive (India) Limited, the market leader in Oral Care, has launched India’s first toothpaste to address yellowness removal – Colgate Active Salt Healthy White -- which was unveiled today by Bollywood diva Kareena Kapoor Khan and rising film star Shriya Saran, the newly signed brand ambassadors.




Colgate Active Salt Healthy White is an innovation from Colgate and has been developed on a core consumer insight of using a combination of salt and lemon to remove yellowness. Integrating the benefits of salt and lemon, this new toothpaste offers an innovative every day solution to yellowness removal.




With a market share of over 55%, Colgate has a wide portfolio of products across different price points and has been leading with new product innovations based on evolving consumer needs. This is the first time anywhere in the world that Colgate has launched a toothpaste that combines the power of salt and lemon.

Announcing the launch, Ajith Babu, VP-Marketing said, “Over the years Colgate-Palmolive has led the development of the Oral Care category in India through relevant innovations and the latest technology advancements. The launch of Colgate Active Salt Healthy White is yet another step in that direction. We are applying our deep consumer insights to address unique needs such as removal of yellowness to create effective, quality solutions. Known for years as two most powerful ingredients for yellowness removal, our research teams combined the benefits of salt and lemon to develop a unique offering for our discerning consumers. With Colgate Active Salt Healthy White, consumers looking for an effective yellowness removal solution will feel and see the difference.”







Kareena Kapoor Khan, Brand Ambassador, Colgate Active Salt Healthy White said, “Ever since I brushed my teeth, I can remember brushing them only with Colgate toothpaste. Today, being a Brand Ambassador to a brand that I grew up with and always trusted is an absolute honour. As actors, it’s important that we stay healthy and present the best of ourselves. And that’s exactly how Colgate Active Salt Healthy White toothpaste adds value for me. It simply helps me to ‘say no to yellow’ teeth in a refreshing manner with an age old remedy of salt and lemon. So go ahead try it and see how healthy white teeth are now a reality for you.”




Shriya Saran, Brand Ambassador, Colgate Active Salt Healthy White said, “I use Colgate products and I love them. Colgate and oral care have become synonymous over the years. Time and again, the company has introduced reliable products aimed at countering various oral care problems. Yellowness of teeth is a common problem faced by many of us. This new toothpaste from Colgate promises to solve that for you.”




A striking integrated 360 degree campaign encompassing TV, online, print, outdoor and point-of-purchase will showcase “Nimbu aur Namak ki Shakti” across the country to support the launch.




About Colgate-Palmolive (India) Limited

Colgate-Palmolive (India) Limited is India’s leading provider of scientifically proven oral care products with multiple benefits at various price points. The range includes toothpastes, toothpowder, toothbrushes and mouthwashes under the “Colgate” brand, as well as a specialized range of dental therapies under the banner of Colgate Oral Pharmaceuticals. These have become an essential part of daily oral hygiene and therapeutic oral care in India. The Company also provides a range of personal care products under the ‘Palmolive’ brand name. Colgate has been ranked as India’s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 and in 2011 and 2012 by Brand Equity’s Most Trusted Brand Survey. It is the only brand to be in the top three from 2001-2012. 
For more information about Colgate’s business and products, please visit www.colgate.co.in




Monday, September 2, 2013

NEW COLORBAR LAUNCHES- MAKEUP KIT, POUT IN A POT & SHIMMER BAR- PR INFO

                        Hello girlies, I was very busy in personal as well as in the professional front and this PR launch report kept waiting for me for nearly a week. I am elated to know that Colorbar will be launching their lip pots 'Pout in a Pot' in a new avatar and complete with brushes & mirrors priced at Rs 560. So here are the pics and the info for you all....





































































































            If you are a Colorbar loyal and keep visiting their counters, the special SA (the one who knows your name & no.) must have been telling you about the makeup kit to be launched since months. So girlies rejoice..... Its here for you with all the pics & necessary info...










































































































































Now thanks to Colorbar again for relaunching the much loved Shimmer Bars. Take a look girlies :)











































































































































That's all for now. Have a Happy Monday :D


Monday, August 12, 2013

PRODUCT LAUNCH- INITIALISTE- Kérastase’s 1st Advanced Scalp & Hair Concentrate

  initialiste ouvert pipett copie.jpg



24 years of Stem Cell Research brings INITIALISTE; Kérastase’s 1st Advanced Scalp & Hair Concentrate



Kérastase introduces INITIALISTE, a revolutionary hair care product that works on your hair to make it healthier, stronger and more beautiful every day.



At the heart of INITIALISTE, the Regenerative Complex protects stem cell environment, thus improving the hair quality at its source. This exceptional formula, developed like a skin serum, contains powerful active ingredients which optimize the follicular regenerative capacity for beautiful hair that is stronger, shinier and fuller:



1. Mallus Domestica, native plant cells taken from a millenary known apple species are known for their ability to fight against ageing in human tissues and to optimize the environment of stem cells, thus maintaining their regenerating power.
2. Aqueous green tea leaf extract: Enriched with polyphenols to protect the stem cells’ environment from pollution, UV rays and oxidative stress.
3. Glucolipids (SP94) that acts on the external hair sheath, where the two stem cells’ reservoirs are. The lipid component consolidates the structure of the follicle’s external sheath. The “Gluco” component is an energy reserve that enhances the cell metabolism and enables the growth of healthy hair. The hair becomes stronger and more resistant to breakage.
4. Ceramides imitate the natural hair components, and strengthen the resistance and cohesion of the capillary fibre. Improves hair quality and texture.



With INITIALISTE Fundamental Concentrate, Kérastase has created a new universal beauty Ritual for both in-salon use and at home, to keep hair beautiful for a long time.


How to use the product in four easy steps
Step 1- Bathe - Use a shampoo that suits your hair type.
Step 2 - Treat - Wash off the shampoo and apply a conditioner/masque to lock in the natural oils of the scalp.

The new 3rd Step - 'Regenerate' - The INITIALISTE serum completes the process by adding a new step i.e. "Regenerate" to the regime, for stimulating the growth of radiant healthy hair. INITIALISTE is a leave-in product that is applied on towel-dried hair, directly on the scalp, just before styling. Take one to two pipettes, depending upon the thickness of the hair and gently massage with finger tips to spread the product evenly across the scalp.
Step 4 - Texturize -
Apply your regular styling product (as recommended) to get lustrous beautiful hair.

Initialiste (60ml) will be available across all Kérastase Salons from August 2013 onwards. MRP: INR 4200

Friday, August 9, 2013

ORIFLAME PRODUCT LAUNCH- Dazzle like Demi Moore


















~Oriflame India Presents More by Demi Lipstick and Nail Polish Range~

August 2013: Dazzle in the rich colours that capture the allure of Hollywood glamour with Oriflame More by Demi range of Lipstick and Nail Polish.

Extending its association with Hollywood diva, Demi Moore, Oriflame is proud to launch in India its premium colour cosmetics collection under one of the world's most charming and recognizable Hollywood actresses. A bold concoction of colour and style, Oriflame More by Demi Lipstick and Nail Polish is a must have range for all the style divas.

Blended with the choicest moisturizers and intense pigments, Oriflame More by Demi Lipstick glides on smoothly and guarantees ultra rich colour. With its lustrous and passionate shades, the lipstick delivers a luxurious Hollywood finish.

Oriflame’s first ever premium lipstick with click closure feature for easy application, the lipstick is available in five fantasy shades of Hollywood Red, Coral Red, Pink Drama, Cherry Delight, and Daring Brown.
































Smear your nails in the bold and rich colours of Oriflame More by Demi Nail Polish. With its high gloss finish and bright obsessive shades, the nail paints bring the world at your fingertips.

Built to resist colour fade, Oriflame More by Demi Nail Polish is available in six lasting shades of Hollywood Red, Drama, Forbidden Burgundy, Black Red, Daring Brown and Tea Rose.


























So dip your lips and nails into Oriflame’s most luxurious range and be the diva that you always aspire to be.

Price:
Oriflame More by Demi Lipstick – 4 g for Rs. 698/-
Oriflame More by Demi Nail Polish – 7 ml for Rs. 398/-

Availability: Contact your nearest Oriflame consultant or SMS Oriflame to 59994.

About Oriflame
Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.

For more information, log on to www.oriflame.co.in or SMS Oriflame to 59994.



Thursday, August 1, 2013

Press Release : HUL : CLEAR : There?s Nothing to Hide but Lots to Show with flake free flocks by CLEAR



Lights, Camera, Action!

There’s Nothing to Hide but Lots to Show with flake free flocks by CLEAR

Mumbai, August 2013: Have you been succumbing to the ties of hair bands and ponytails, especially when you want to let your hair down and enjoy? Is dandruff the main bane of your life? Banish your hair woes with the new CLEAR anti-dandruff shampoo with revolutionary ingredient Nutrium Oil complex. Nutrium Oil complex is India’s first ground breaking dual gender scalp nourishment formula for Dandruff* free, healthy hair.

Bringing in a new epoch in hair care, CLEAR is reinventing itself with its new campaign, “Nothing to Hide, Lots to show”. Nothing To Hide, Lots to Show is about having complete confidence in you to be able to face any kind of scrutiny.

Fortifying CLEAR’s new attitude is none other than award winning Barfi! actor Ileana Dcruz. Ileana’s ever so confident aura and natural charisma are testament to the Nothing to Hide attitude.






*No visible flakes with regular use





Announcing this development, Mr. Srinandan Sundaram (Hair Category Head, Clear) says, “At CLEAR, we understand today’s consumers are very discerning of the brands they use for their scalp and dandruff related issues. The new CLEAR with its revolutionary Nutrium oil complex content will not only contribute to better the scalp health, but will be an active boost to your self confidence. Hence, Ileana D’cruz was our first choice for our new campaign ‘Nothing to Hide, Lots to show’. Ileana epitomizes the youth of today who are free of all insecurities and exuberates confidence. She is an aspirational personality and an ideal choice for CLEAR.”

Talking about the association, Ileana D’cruz said, “CLEAR, India’s leading anti-dandruff shampoo has come up with a great campaign ‘Nothing to Hide, Lots to show’. As actors, most of what people see of us is in high definition; leaving very little scope for an insecure moment. Since I have started using CLEAR, I have had no reason to have a camera-shy moment. I love the camera even more now that I have ‘Nothing to Hide’.”

The new CLEAR with Nutrium oil complex, India’s first ground breaking dual gender scalp nourishment formula gives you the chance to have Dandruff* free hair that feels well nourished and helps to keep your head held high. With the combined benefits of pro-vitamins, minerals and sunflower oils; Nutrium oil complex treats dandruff at the root# and nourishes the scalp to eliminate flakes, soothes dryness and repairs the scalp barrier to strengthen its natural resistance.

CLEAR is a scalp treatment for a well-nourished scalp and for beautiful and strong hair. Developed by the experts at the CLEAR Paris Institute, this patented technology has been identified by IACD as the scalp care technology that will lead the paradigm shift in scalp care management.

Say Good Bye to dandruff ridden, unhappy hai..

With CLEAR, you have nothing to hide but lots to show…





*No visible flakes with regular use| #At epidermal level
 
 




Available in:  Complete Active Care, Anti Hairfall, Clean and Fresh Menthol & Cool Sport Menthol
80ml
Rs 62/-
170ml
Rs 135/-
375ml
Rs 245/-



About Clear:

Clear is Unilever’s leading anti dandruff shampoo brand. Since it’s first launch in 1972, in Asia the Clear formulation has continuously evolved with intensive research and clinical trials conducted by scientists at the Clear Paris Institute. With a constant focus on leading edge technology, Clear is pegged as the world’s leading scalp care shampoo.

About Hindustan Unilever:




Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets every day needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

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