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Thursday, July 25, 2013

INDOLA rolls out a red carpet to international hair color & trends with Smart Streetstyle Collection 2013- PR INFO

~ International Stylist, Dieter Kaiser unveils the 5 hot trends for the year ~ 

Bangalore, July 25, 2013: Bangalore was dressed with glamour and excitement with the arrival of one of the most anticipated hair events of the year – Smart Streetstyle Collection, the annual hair trend show for the hairdressers by INDOLA. The show that stepped into the fantastic second season was graced by leading Kannada actress Ragini Dwivedi, International Hairstylist Dieter Kaiser and Murali Sundar, Country Head, Henkel Beauty care.

Dieter Kaiser, leading international hairstylist showcased the 2nd edition of the annual trends and techniques inspired by fashion bloggers from the all corners of the world. The five hot trends distilled from the insights of the world’s top bloggers - 3-D Dreams, Galactic Glamour, Hack Attack, Pure Simplicity and Romantic Youth. The show culminated with a stunning catwalk by Ragini Dwivedi and models sporting the styles, presented by Dieter.

“In the short span of two years, Indola Professional, our brand for the young and trendy fashion savvy genre has got tremendous response and the smart streetstyle collection show has become an inspirational platform for the hair stylists to learn the hottest trends of the world. The overwhelming response from the hairdressers has encouraged us to take the show on a bigger platform and expand it further,” said Mr. Murali Sundar, Country Head, Henkel Beauty Care.

At the unveiling of the smart street collection 2013, leading International hair stylist Dieter says, “It has always been exciting to be a part of Indola’s Smart Streetstyle Collection tour. As a hairdresser, there is no better feeling than clients sporting your styles and setting up statement for the aspiring stylists to follow. It is worthwhile and motivates me further to present styles that will the aspire the hair stylists.”

Bringing the hottest hair trends from the streets across the world, the collection showcased the favoutire element of hair stylists – ‘assortment’, styles that are created from an exclusive trend interpretation for every client who walks into a salon. Inspired by the bloggers, the styles have the power to inspire every professional to create, 3D Dreams, a bold style statement with structural shapes and exaggerated silhouettes dominating with bold flashes of colour, Hack Attack, a trend to embrace the energy of the Urban Unique with multi textured and layered shapes in fashion forward colours. Galactic Glamour, a pristine drama, punctuated by electric colour effects, Pure Simplicity, a gorgeous style with a beautifully understated cut and colours that are restrained, soft and very sexy and Romantic Youth, a style that is timeless whether boho feminine or sky-high styling.

The creativity of the Indola team adds edge to the simplest of cut and colours, creating styles that give hairstylists across the country an exposure to the global technical edge and trend to turn heads of the onlooker. The 8 city tour that was unveiled in Bangalore today, will now travel to Kochi, Chennai Ahmedabad, Mumbai, Delhi, Lucknow and Ludhiana and present the global trends to hair stylists across.


Indola is part of Henkel Beauty Care, a business unit of the Henkel Group, Germany, Düsseldorf. Indola is the International, salon exclusive, young, fresh and smart alternative. For over 75 years we've been supporting and celebrating independent hairdressers by offering a smart quality assortment and innovations that best suits them. Indola is present in 65 countries across the world and offers Colour, Care, Form and Styling. Their well known international brands include Profession (color), Innova (care and styling) and Designer Silk Straight (form).

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Smartstreet Collection 2013


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