The occasion was hosted to announce Sunsilk as the

official hair expert partner of the movie ‘2 States’

with the launch of #Sunsilkdreamjob campaign

& introduction of exclusive movie merchandize packs
------------------------------------------------------------------------

Mumbai, March 28, 2014: Sunsilk, India’s premium hair care brand announced a one-of-its kind collaboration as the partner of Nadiadwala & Dharma Production’s produced upcoming Bollywood movie ‘2 States’, an Indian Romantic Drama film based on the 2009 novel of the same name written by Chetan Bhagat.

The film is a story about a journey of one young couple from their college love phase to marriage, starring Arjun Kapoor as ‘Krish Malhotra’, a typical fun loving Punjabi boy and Alia Bhatt as ‘Ananya Subramaniam’, a stunningly smart yet a cultured girl from a Tamil- Brahmin family. It is a humorous take on inter community marriages in India.

The movie is in collaboration with the leading hair-care expert, Sunsilk; a brand that has always stood for a ‘now or never’ attitude. The brand has associated with the character ‘Ananya’ within the film with perfect fit. Full of optimism and gusto, Ananya believes in facing challenges with a smile. Ready to bag her dream job as a Sunsilk brand manager in the film, she fears nothing. She mirrors a typical Sunsilk girl’s personality- a dynamic and an optimistic girl who wants to chart her own course.

The occasion witnessed the launch of a ‘2 States’– centric Sunsilk Natural Recharge TV commercial introducing the exclusive campaign. In addition, the lead pair of the movie – Arjun Kapoor and Alia Bhatt also unveiled the contest and exclusive merchandize in front of the media.

For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands this and provides a complete hair care solution that gives a 20 something girl the confidence to express herself. On this occasion the brand launched its new variant Sunsilk Natural Recharge association within the film along with its exclusive movie merchandize packs for an online contest ‘Sunsilk Dream Job’.

Speaking at the event, Srinandan Sundaram, General Manager- Hair care at Hindustan Unilever Ltd, said, “We are very excited to associate with 2 States, the next big blockbuster of the year. This movie is a perfect fit for us since it truly embodies what our brand stands for. It was unique for us as our partnership stands strong right from within the film’s storyline via the main female lead- Ananya. Sunsilk celebrates a 20 something girl’s confidence to express herself. Therefore to further engage with our consumers, we are also launching an exciting ‘Sunsilk Dream Job’ digital campaign that would run parallel to the movie. The idea is to get four regular aspiring girls a chance to live their dream job. Actress, Stylist or VJ - whatever their dream jobs might be, Sunsilk and Ananya will work together to make it happen. We are confident that this partnership will bring more excitement for our consumers.”

Commenting on the association, Apoorva Mehta, CEO- Dharma Productions said, “Sunsilk & Dharma Productions are two huge brands that receive immense respect for their premium quality products! For a young and fresh film like 2 States, it was important for us to only partner with a brand that would perfectly fit with the young attitude and expression of the lead characters, played by Arjun Kapoor and Alia Bhatt. We couldn't have found a better fit than Sunsilk that would reflect best with the confident and attractive personality of Ananya, the lead female character played by Alia. It also helps that hair plays a big role for us in showcasing her personality transformation from her college days to a professional! So this association is no doubt an apt coming together of two quality brands in a unique way!”



Highlighting this unique collaboration, Amin Lakhani, leader, South Asia, Team Unilever, Mindshare, said, “This movie partnership brings us immense pride both for its uniqueness and detailing. It is our constant endeavour to offer our client unique media opportunities to connect their brands to the passion point of its target consumer. Movies are no doubt the biggest passion in our country and we believe in its power to strengthen & differentiate brand conversations. Our mission is therefore to make movies a priority media platform and intrinsic to the brand’s content strategy. ”  

Combines the goodness of two unique ingredients - ‘Salt and Lemon’ 

Mumbai, September 10th, 2013: Colgate-Palmolive (India) Limited, the market leader in Oral Care, has launched India’s first toothpaste to address yellowness removal – Colgate Active Salt Healthy White -- which was unveiled today by Bollywood diva Kareena Kapoor Khan and rising film star Shriya Saran, the newly signed brand ambassadors.




Colgate Active Salt Healthy White is an innovation from Colgate and has been developed on a core consumer insight of using a combination of salt and lemon to remove yellowness. Integrating the benefits of salt and lemon, this new toothpaste offers an innovative every day solution to yellowness removal.




With a market share of over 55%, Colgate has a wide portfolio of products across different price points and has been leading with new product innovations based on evolving consumer needs. This is the first time anywhere in the world that Colgate has launched a toothpaste that combines the power of salt and lemon.

Announcing the launch, Ajith Babu, VP-Marketing said, “Over the years Colgate-Palmolive has led the development of the Oral Care category in India through relevant innovations and the latest technology advancements. The launch of Colgate Active Salt Healthy White is yet another step in that direction. We are applying our deep consumer insights to address unique needs such as removal of yellowness to create effective, quality solutions. Known for years as two most powerful ingredients for yellowness removal, our research teams combined the benefits of salt and lemon to develop a unique offering for our discerning consumers. With Colgate Active Salt Healthy White, consumers looking for an effective yellowness removal solution will feel and see the difference.”







Kareena Kapoor Khan, Brand Ambassador, Colgate Active Salt Healthy White said, “Ever since I brushed my teeth, I can remember brushing them only with Colgate toothpaste. Today, being a Brand Ambassador to a brand that I grew up with and always trusted is an absolute honour. As actors, it’s important that we stay healthy and present the best of ourselves. And that’s exactly how Colgate Active Salt Healthy White toothpaste adds value for me. It simply helps me to ‘say no to yellow’ teeth in a refreshing manner with an age old remedy of salt and lemon. So go ahead try it and see how healthy white teeth are now a reality for you.”




Shriya Saran, Brand Ambassador, Colgate Active Salt Healthy White said, “I use Colgate products and I love them. Colgate and oral care have become synonymous over the years. Time and again, the company has introduced reliable products aimed at countering various oral care problems. Yellowness of teeth is a common problem faced by many of us. This new toothpaste from Colgate promises to solve that for you.”




A striking integrated 360 degree campaign encompassing TV, online, print, outdoor and point-of-purchase will showcase “Nimbu aur Namak ki Shakti” across the country to support the launch.




About Colgate-Palmolive (India) Limited

Colgate-Palmolive (India) Limited is India’s leading provider of scientifically proven oral care products with multiple benefits at various price points. The range includes toothpastes, toothpowder, toothbrushes and mouthwashes under the “Colgate” brand, as well as a specialized range of dental therapies under the banner of Colgate Oral Pharmaceuticals. These have become an essential part of daily oral hygiene and therapeutic oral care in India. The Company also provides a range of personal care products under the ‘Palmolive’ brand name. Colgate has been ranked as India’s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 and in 2011 and 2012 by Brand Equity’s Most Trusted Brand Survey. It is the only brand to be in the top three from 2001-2012. 
For more information about Colgate’s business and products, please visit www.colgate.co.in

Mumbai: 12th August, 2013:With yet another festive weekend approaching, another chance comes by for urban Indians to put on their most articulate accessories and enhance their looks for social meets. Richfeel Trichology has introduced an exciting offer on their yearly package this Independence day.

Richfeel provides 35% off on the yearly package that includes Oil,Tonic, and Shampoo, medicines for Male Pattern Thinning /Female Pattern Thinning and food supplements that help to make your hair stronger and beneficial for external nourishment for the Hair & Scalp.

Conceptualized as an all-inclusive kit for hair-loss and hair thinning problems, the yearly package includes bottles of oil (500 ml), bottles of tonic (600 ml) and shampoos (500 ml) along with the medicines. Packed in along with are food supplements which add a quality touch to your hair and make sure they and your expressions glow amidst the festive buzz.

Offer Valid: 18th August, 2013

Place: All Richfeel Outlets in Mumbai

Timings: 10.00am to 7.30pm

Website: www.richfeel.com



About Richfeel Trichology:

Being the pioneer in the field of beauty and headed by the country's first certified Trichologists and beauty physicians, Dr. Apoorva Shah and Dr. Sonal Shah, Richfeel has become the leading name for the last 20 years. Started in 1986 with an idea, that combines content and style, an idea that amalgamates scientific know-how of a medical practitioner and the finesse of an aesthetician; to provide holistic solutions for hair, beauty and body care needs. The result has been a trailblazing journey that has transformed the idea into an institution called “Richfeel”. They are proud recipients of The Maharashtra Vaibhav Awards for their work in the field of trichology, a feature in the Limca Book of Records in recognition of their pioneering efforts and a confirmation of the world’s highest Trichology award – The Ronald Salinger Award. Today, Richfeel is recognized as the largest chain of Trichology in the world with 54 clinics located across India.

~Oriflame India Presents More by Demi Lipstick and Nail Polish Range~

August 2013: Dazzle in the rich colours that capture the allure of Hollywood glamour with Oriflame More by Demi range of Lipstick and Nail Polish.

Extending its association with Hollywood diva, Demi Moore, Oriflame is proud to launch in India its premium colour cosmetics collection under one of the world's most charming and recognizable Hollywood actresses. A bold concoction of colour and style, Oriflame More by Demi Lipstick and Nail Polish is a must have range for all the style divas.

Blended with the choicest moisturizers and intense pigments, Oriflame More by Demi Lipstick glides on smoothly and guarantees ultra rich colour. With its lustrous and passionate shades, the lipstick delivers a luxurious Hollywood finish.

Oriflame’s first ever premium lipstick with click closure feature for easy application, the lipstick is available in five fantasy shades of Hollywood Red, Coral Red, Pink Drama, Cherry Delight, and Daring Brown.

Smear your nails in the bold and rich colours of Oriflame More by Demi Nail Polish. With its high gloss finish and bright obsessive shades, the nail paints bring the world at your fingertips.

Built to resist colour fade, Oriflame More by Demi Nail Polish is available in six lasting shades of Hollywood Red, Drama, Forbidden Burgundy, Black Red, Daring Brown and Tea Rose.

So dip your lips and nails into Oriflame’s most luxurious range and be the diva that you always aspire to be.

Price:

Oriflame More by Demi Lipstick – 4 g for Rs. 698/-

Oriflame More by Demi Nail Polish – 7 ml for Rs. 398/-

Availability: Contact your nearest Oriflame consultant or SMS Oriflame to 59994.

About Oriflame

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.

For more information, log on to www.oriflame.co.in or SMS Oriflame to 59994.

Mumbai, May, 2013: Are you still in search for that perfect fairness cream that gives you the 10/10 Complete Fairness you deserve? Look no further than the New Garnier White Complete, a multi action fairness cream with 10 benefits for complete fairness that you always wanted.

With the goodness of Active White, a revolutionary whitening ingredient with 10X the power of Vitamin C and Pure Lemon Essence, Garnier White Complete is the answer to instant whitening and lasting fairness. A fairness cream, with sun protection from SPF 17 and PA++, protects you from the harmful UV rays of the sun. The New Garnier White Complete multi action fairness cream leaves the skin feeling fresh and moisturised, with a healthy glow.

10 benefits for Complete Fairness



1. Instant Whitening


2. Sun Protection SPF17


3. Lasting Fairness


4. Glow


5. Deep Skin Whitening Actives


6. Skin Feels Fresh


7. Moisturizes Skin


8. Smoothens Skin


9. Anti-Dark Spots


10. Anti-Dullness



Garnier White Complete is the only cream that gives 10/10 Complete Fairness and is not heavy on the pocket. New Garnier White Complete is priced at Rs. 80 for 18g and Rs. 150 for 40g (also available in a sachet for Rs. 10). It has been dermatologically tested and suitable for all skin types. Try it today!

                     Make your skin 4 times* fairer, instantly!

                                        With the new

                    “Vaseline Healthy White Lightening Lotion”





Mumbai ’13: In today’s time you are under constant scrutiny, right from head to toe. While you invest immense time in getting a flawless face, don’t miss out on giving your body skin the utmost attention it needs. With the onset of summers, a lot of people shy away from stepping out in the sun due to the fear of tanning and skin darkening. Shy no more, as Vaseline equips you with the confidence of the new Vaseline Healthy White Lightening Lotion that comes with a breakthrough skin lightening technology, which makes your skin 4 times* fairer instantly.




Star ingredients

New Vaseline Healthy White Lightening Lotion is infused with Skin illuminating minerals, Vitamin B3 and Yogurt serum that go into different layers of epidermis to help re-lighten darkened skin cells, making your skin 4 times* fairer and even-toned instantly.





Breakthrough technology: Advanced Optics Technology

Exposure to the sun interrupts the skin’s natural lightening processes. The pigment producing cells become increasingly active, thereby tanning the skin and leaving it several shades darker. When the skin is healthy and cared for, it has the natural ability to maintain a light tone and clear texture. Hence, the Advanced Optics Technology used in Vaseline Healthy White Lightening Lotion provides an instant visual benefit from depositing pigments (Titanium dioxide and Red Iron Oxide) for a lighter, more even toned skin appearance; when combined with skin lightening lotion, it effectively takes care of the top, core and within the epidermis leaving it lighter and 4 times* fairer instantly.





Vaseline Healthy White Lightening Lotion is enriched with Skin illuminating minerals and Vitamin B3 that penetrate deep in to your skin and gives you an even tone, while Yogurt Serum suspends moisture and provides nourishment to the skin. To protect the fairer looking skin from the harmful UVA & UVB rays, the new Vaseline



*vs. leading body lotions




Healthy White Lightening Lotion also contains Triple sunscreens that protect your skin from darkening.


On this occasion, Mr. Arun Shrinivas, Vice- President, Skin Care, Hindustan Unilever Limited said, “New Vaseline Healthy White Lightening Lotion is a solution for glowing and fairer looking skin. Scientists and experts at Unilever are constantly working to develop new, innovative technologies and products that will provide the best solutions to our consumers. The Advanced optics technology used in Vaseline Healthy White Lightening Lotion is infused with Skin illuminating minerals, Vitamin B3 and Yogurt serum that make your skin fair and even-toned.”




For best results, use Vaseline Healthy White Lightening Lotion every day and notice the difference as it makes your skin 4 times* fairer, instantly from the moment you apply. So get ready to get that instant and long lasting glow, which will keep the compliments coming your way.

Available in: 100ml Rs 75/- 200ml Rs 135/- 300ml Rs 190/-

Also available, Vaseline Healthy White SPF 24 which helps keep you fair and even toned under the sun.

Available in: 100ml Rs 85/- 300ml Rs 220/-

*vs. leading body lotions







About Vaseline:

The Vaseline® journey started in 1859, with Petroleum Jelly being its first discovery. Today, Vaseline® products are available in over 60 countries across the world. Its rich heritage, healing qualities and efficacy have been passed on from generation to generation for over 130 years.




About Hindustan Unilever Limited: Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets every day needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.



For more information, log on to: https://www.facebook.com/vaseline

                      ~A Graceful Interpretation of Femininity~

July 2013: Get ready to be awestruck with the subtle fragrance of Oriflame Pretty Swan Eau de Toilette. Inspired by the panache, elegance and inner-strength of a woman, the fragrance expresses one’s passion and embodies grace.

Effortlessly beautiful and full of charisma, the fragrance creates an ethereal symphony when graceful notes of pink pepper embrace a luminous velvet apricot heart, and then settle into a silky rice powder trail as delicate as gossamer wings.



A celebration of love, happiness and modern femininity, Oriflame Pretty Swan Eau de Toilette is elegantly classy and a must-have fragrance for the season.



Price: ‘Pretty Swan’ 50ml- Rs. 1690/-



Availability: Contact your nearest Oriflame consultant or SMS Oriflame to 59994.

The only cream that gives 10/10 Complete fairness!

A revolution in fairness that provides 10 Benefits at once

Mumbai, June, 2013: Still searching for that perfect cream that gives you the flawless and radiant fairness that you deserve? Look no further as Garnier introduces the New White Complete, a multi action fairness cream which gives you 10 benefits for complete fairness that you always wanted.

Powered by ‘Active White’ a revolutionary whitening ingredient with 10X power of Vitamin C, Pure Lemon Essence, Garnier White Complete provides instant whitening and lasting fairness. With the benefits of SPF17 & PA++ it protects you from skin damage and tanning due to the harmful sun rays Garnier White Complete leaves the skin feeling fresh and moisturized with a healthy glow. Being a complete fairness solution, it has 10 amazing benefits:





Skin Feels Fresh


Moisturizes Skin


Smoothens Skin


Anti-Dark Spots


Anti-Dullness


Instant Whitening


Sun Protection SPF17


Lasting Fairness


Glow


Deep Skin Whitening Actives







Speaking about the launch of this brand new skin care product, Nathalie Gerschtein - General Manager, Garnier said, “Garnier has always been producing pioneer in producing innovative useful yet affordable products for its consumers. We are proud to launch the NEW GARNIER WHITE COMPLETE FAIRNESS CREAM. What is unique about this product is that apart from pure lemon essnce it has ‘Active White’, one of the most effective whitening ingredients. With this revolutionary product, I am sure women will get complete fairness that they always wanted.

Garnier White Complete is the only cream that gives 10/10 Complete Fairness and for all these benefits it’s not heavy on the pocket. New Garnier White Complete is priced at Rs. 80 for 18g and Rs. 150 for 40g (also available in a sachet for Rs. 10). Garnier White Complete fairness cream has been dermatologically tested and suits all skin types.

About Garnier:



Garnier, the international expert, in skin care, hair care & hair color was established in India in 1991. Its endeavor is to bring to the Indian consumer new, different and better products relevant to their needs at an affordable price. Garnier uses active natural ingredients which have been carefully extracted to preserve their quality and purity. Products have been dermatologically tested to ensure respect to your skin.

~ Health lifestyle drink containing Soursop fruit with remarkable health benefits in dealing with lifestyle and healthcare diseases ~




Mumbai, June 2013: The prevalence of common illnesses in modern society owing to stress, work pressure and negative lifestyle habits such as high blood pressure, cardiovascular diseases, immunity deficiencies and severe ailments like cancer have always had a problem of being sufficiently addressed. Identifying the problem is Soursop Juice, a product line by SVA India under the MO fruit banner, introduced for the first time in India. The Juice made from the Soursop fruit, a seemingly miraculous fruit has the natural qualities for thwarting all prevailing lifestyle diseases and preventing illness. Intrigued by its nearly miraculous qualities, scientists conducted a whole range of tests on the Soursop fruit; finding the perceived benefits to be true, they submitted the research findings for the same.




Soursop has a vast repertoire of remarkable health benefits which help combat a variety of illnesses. The fruit helps fight general lifestyle ailments through its natural sedative properties for insomnia, rich fiber content treating bowel movement difficulties along with having anti diabetic properties which helps regulate blood sugar. The various health benefits of Soursop help to battle healthcare diseases through the annonaceous acetogenins compound found in the fruit which kills cancer cells, the fruit’s leaves relieve pain and inflammation, compounds reduce blood pressure controlling hypertension, iron which helps prevent anemia, moisture in the fruit fights UTI as well as large quantities of vitamin C which deals with cold, fever and migraines.

A natural, quality and affordable health drink with a flavor reminiscent of the combination of pineapple and strawberry, Soursop drinks are a great addition to leading a healthy lifestyle. Soursop Juice contains a 30% concentration of Soursop fruit and 2% concentration of Soursop leaves for additional nutrition, flavor and benefits. Soursop Juice is priced at Rs. 70 for a 200ml bottle; the juices will be available through the website, online health stores, chemists, pharmacies and will soon be available in various small and medium sized retail stores.



On the launch of his new product range Mr. Raghav Gupta, the Director of SVA India Ltd. commented,” Keeping in mind all the lifestyle ailments and harmful diseases in modern society, we are launching our Soursop Juice in India to help people fight diseases and achieve overall health. I am very excited to see the response our products will generate.”





About MO fruit: With an ever growing demand for healthier food products, SVA India Ltd. has introduced a range of fruit & nut bars, dried fruit pieces, juices, smoothies, fruits and desiccated coconuts. These products will provide healthier food options to the Indian market as well as develop a niche by offering flavors and quality that are unavailable in the market.

As per research conducted by an independent research agency, 96% girls desire shiny hair. But their common complaint is that their hair often turns dull with time. Sunsilk realizes that a young Indian girl’s hair needs to keep pace with her exciting and demanding life to enhance her naturally vibrant and attractive persona. It strongly, believes that every girl deserves to have healthy, shiny hair that allows her to go through an eventful, long and demanding day, looking her best. But daily stresses like harsh sunlight and excessive pollution may rob the hair of essential shine and moisture, and leave it dull and limp. Comprehending this situation, Sunsilk put its expert team on the job and designed a perfect solution in the form of ‘Sunsilk Radiant Shine’, an innovative product, which gives long lasting hair shine. So get ready to flaunt your shiny tresses and stand out with confidence as the new Sunsilk Radiant Shine adds a radiant shimmer to your hair.

How does it work?

Sunsilk Radiant Shine has ultra light fusion of oils from ingredients famed for their beneficial effects on hair – Argon, Jojoba, Camellia, Almond and Olive. The dual effects of oiling and washing to a large degree soften the hair texture not just from the outside, but actually aim to ensure that the hair receives its share of nourishment at periodic intervals. The light oils permeate upto three layers deep and give hair a natural sheen that stays as the day progresses. Sunsilk Radiant Shine shampoo and conditioner work in combination to produce an enduring visibly glossy look that stays on and on!

Sunsilk Radiant Shine has been created by the in-house expert team in association with the internationally renowned shine expert for hair, Jamal Hammadi; who is also known for his natural approach towards achieving healthy and long lasting shiny hair. Jamal emphasizes on the common complaint by girls, where shiny hair often turns dull within time.


Jamal says “This happens because the nourishment just stays on the surface and evaporates very easily due to harsh sunlight and excessive pollution; stripping the hair of its radiant glow. When it comes to long lasting shine, I strongly recommend the use of ‘Sunsilk Radiant Shine’ shampoo and conditioner. It is enriched with ultra light fusion of 5 natural oils. It provides nourishment to the hair and radiant shine. Use the shampoo along with the conditioner to get long lasting visibly glossy hair that stays on and on!

On this highly innovative creation, Jamal continues “It is a feeling of pride and honor to be a part of the Sunsilk family, as one of Co-Creators. Sunsilk Radiant Shine is definitely the new best friend that every young girl must have and get ready to flaunt that beautiful shiny mane all day long”

So girls, shine your way with self-confidence and assurance of Sunsilk Radiant Shine!











About Sunsilk: Sunsilk brand was launched in 1964 and is a global brand with its presence across 80 countries. The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability that gives a 20 something girl the confidence to express herself. For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands and has designed its wash, care and styling collections to address the most common hair dramas in 80 countries around the globe

About Hindustan Unilever Limited : Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians. HUL’s mission is to “add vitality to life” through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets every day needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.