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Monday, April 21, 2014


0.35 g for INR 245

L'oreal Paris Says: - Get over ordinary kajals, L’Oreal Paris Kajal Magique – the queen of kajals has arrived. Step into the spotlight and let your eyes do the talking.

** Supreme black - A new generation formula! Powered with mineral pigments for deep intense colour.

** Extraordinary Care - Kajal Magique is formulated with care ingredients and gives a soothing feeling. Enriched with Vitamin E, Cocoa Butter, Olive Oil Esters and Vitamin C Derivative.

** Smudge-Proof for up to 12H

** Non Transfer

** Waterproof

Ingredients: - Not Listed

My Opinion: - Kajals are a staple in my vanity, I need many kajals, all for different purposes. Some I like for lining my lid, some for the waterline, some for smokey eyes etc etc. I love kajals and I keep on purchasing new ones every now and than. The kajal in question today is Loreal Paris Kajal Magique, a recent launch from Loreal Paris. I used it for a month straight and it now its over. So here I am with the review. The packaging is hot pink and black, sleek and girly, I would rather call it stylish. The plastic slim pencil is black with a hot pink band on its cap and pink fonts on its body. The kajal pencil is retractable so no product is wasted while sharpening and the cap shuts tightly so its travel friendly :)

                        The tip is soft and the formula is creamy, glides on my eyelids without the "tugging & pulling". As claimed by the brand as "Supreme Black", its actually not very well pigmented and also its sets in to a matte powdery finish. I need 2 swipes on my lids and at least 3 swipes on my waterline for intense black rimmed eyes. I refrain from applying pressure on the tip while swiping it on my skin because its quite soft and the tip might break. The pigmentation is not good enough, its not intense black and I wouldn't be able to call it the blackest black. It is more of a smokey dull black, so I love to do smokey eyes with this one.

                         Now coming to this kajal's staying power, it lasts on my upper (oily) lid for a good 7 hours with minimum smudges at the outer corners. On my waterline, this kajal stays for 4 hours and starts to wear off and gets trapped on my lower lash line. Since my lids are oily, the kajal disappoints me when it sticks to my crease. Also another disappointment is that it gets accumulated on the inner corners of my eyes like cheap kajals. The kajal pencil's tip does not give thin precise line after 2-3 uses, it becomes blunt and the lines are thicker. It does not wash off with a regular face wash, a creamy cleanser or plain old Almond oil does clean it off properly. You can as well use an eye makeup remover if you want to.


* Affordable  and Easily Available

* Retractable so no product wastage

* Travel friendly as the cap shuts tight

* Waterproof

* Comes with the goodness of Olive Oil, Cocoa Butter, Vitamins C & E

* Stays on upper lid for 7 long hours


* 12H smudge-proof is a very tall claim but its false

* It is not supreme black as suggested by the brand, atleast 3 swipes are required to get a dark black line on the waterline

* Complete ingredient list is not given, though a few are made known

* The tip becomes blunt and does not give thin precise lines

* Its a matte kajal and sets in to a powdery look (might be a pro for many)

                       I rate Loreal Paris Kajal Magique 4.25 out of 5, as it does not perform any better on me than Lakme Eyeconic Kajal and Maybelline Colossal Kajal. I like glossy and very black kajals and this one is a dull black. Girls go and grab it if you don't expect so much from a mere kajal like I do. For the upper lid staying power and aiding smokey look, yes I like it a lot.

Hope you enjoyed my review, do leave behind your precious comments and share with us experiences with Kajals. Thank you and have a great evening :)

Tuesday, April 15, 2014

The Nature’s Co. announces Happy Hours in-stores and online- PR INFO

               The Nature’s Co. announces Happy Hours in-stores and online
Determined to make you shine brighter than the summertime sunshine, The Nature’s Co. is prepared to endow all beauty lovers the enticing benefit of grabbing the goodness of luscious watermelons, juicy mangoes, soothing cucumber, aloe vera and refreshing tangerine, all meticulously sourced and recreated to an exotic range of body lotions, body washes, shampoos, creams, lip balms, bath salts, moisturizers, face wash, wellness products and more.

Bringing in a cool wave and a fresh note to this hot & sweltering April, The Nature's Co. customers can enjoy Happy Hours across all their stores and online with a Flat 35% off on TNC products from Monday to Friday anytime between 12pm to 5pm for the entire month.

So, why let the scorching heat dull your sparkle. Splurge with TNC and Shine On!

Store Addresses:


Unit No. S-15, 2nd floor Block No. 34/14B, "Palladium" Phoenix Mills Compound, 462, Senapati Bapat Marg, Lower Parel, Mumbai - 400 013

T: +91 22 40047447

Store LG007, Lower Ground floor, Infiniti Mall, Link Road, Malad (West), Mumbai-400064.

T: 022-42958769

Unit G-77, Ground floor, R City Mall, L. B. S. Marg, Ghatkopar (West), Mumbai-400086.

T: 022-66429804


Shop S-010, ground floor, South City Mall, 375, Prince Anwar Shah Road, Kolkata-700068.

T: 033-40643506


Unit No.F-38,1st Floor, Phoenix Market City, Viman Nagar, Pune – 411014.

T: +91 20 66890338


Unit G-08, Ground Floor, Phoenix Marketcity, Mahadevpura Post, Whitefield Road, Bangalore - 560048.

T: +91 80 67266187


Facebook Page:

Twitter Page:




ChapStick: USA’s No.1 lip care brand, now in India- PR INFO

 Bengaluru, March 24, 2014: For over 100 years, ChapStick has been the most preferred lip care brand in the USA; and extremely successful in other developed markets. So successful, that the brand has become synonymous with the category.

Wyeth Limited (A subsidiary of Pfizer Inc.) brings ChapStick, USA’s No.1 lip balm to Bengaluru.

ChapStick forms a specially designed lipid complex hydrophobic base that forms a barrier to prevent moisture loss and to protect lips from the drying effects of cold weather and wind, which causes chapping. It also softens the skin to restore suppleness to the lips.

Chapstick is available in four variants – Classic Cherry, Classic Strawberry, Classic Spearmint and an advanced Lipshield 365.

ChapStick Lipshield 365 with the goodness of CoQ10 and Vitamin E visibly improves the appearance of the lips and SPF 50+ helps protect lips from sun’s damaging UVA/UVB rays.

ChapStick Cherry, Spearmint, and Strawberry variants are available for INR 149 per pack while each pack of an advanced ChapStick Lipshield 365 comes for INR 209. The variants are available across all the major outlets in Bengaluru.

The source for USA’s No.1 Lip care brand is “Information Resources Inc.; 52 weeks ending Nov’12”

SUNSILK announces association with 2 STATES launching exclusive movie merchandize packs- PR INFO

The occasion was hosted to announce Sunsilk as the

official hair expert partner of the movie ‘2 States’

with the launch of #Sunsilkdreamjob campaign

& introduction of exclusive movie merchandize packs

Mumbai, March 28, 2014: Sunsilk, India’s premium hair care brand announced a one-of-its kind collaboration as the partner of Nadiadwala & Dharma Production’s produced upcoming Bollywood movie ‘2 States’, an Indian Romantic Drama film based on the 2009 novel of the same name written by Chetan Bhagat.

The film is a story about a journey of one young couple from their college love phase to marriage, starring Arjun Kapoor as ‘Krish Malhotra’, a typical fun loving Punjabi boy and Alia Bhatt as ‘Ananya Subramaniam’, a stunningly smart yet a cultured girl from a Tamil- Brahmin family. It is a humorous take on inter community marriages in India.

The movie is in collaboration with the leading hair-care expert, Sunsilk; a brand that has always stood for a ‘now or never’ attitude. The brand has associated with the character ‘Ananya’ within the film with perfect fit. Full of optimism and gusto, Ananya believes in facing challenges with a smile. Ready to bag her dream job as a Sunsilk brand manager in the film, she fears nothing. She mirrors a typical Sunsilk girl’s personality- a dynamic and an optimistic girl who wants to chart her own course.

The occasion witnessed the launch of a ‘2 States’– centric Sunsilk Natural Recharge TV commercial introducing the exclusive campaign. In addition, the lead pair of the movie – Arjun Kapoor and Alia Bhatt also unveiled the contest and exclusive merchandize in front of the media.

For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands this and provides a complete hair care solution that gives a 20 something girl the confidence to express herself. On this occasion the brand launched its new variant Sunsilk Natural Recharge association within the film along with its exclusive movie merchandize packs for an online contest ‘Sunsilk Dream Job’.

Speaking at the event, Srinandan Sundaram, General Manager- Hair care at Hindustan Unilever Ltd, said, “We are very excited to associate with 2 States, the next big blockbuster of the year. This movie is a perfect fit for us since it truly embodies what our brand stands for. It was unique for us as our partnership stands strong right from within the film’s storyline via the main female lead- Ananya. Sunsilk celebrates a 20 something girl’s confidence to express herself. Therefore to further engage with our consumers, we are also launching an exciting ‘Sunsilk Dream Job’ digital campaign that would run parallel to the movie. The idea is to get four regular aspiring girls a chance to live their dream job. Actress, Stylist or VJ - whatever their dream jobs might be, Sunsilk and Ananya will work together to make it happen. We are confident that this partnership will bring more excitement for our consumers.”

Commenting on the association, Apoorva Mehta, CEO- Dharma Productions said, “Sunsilk & Dharma Productions are two huge brands that receive immense respect for their premium quality products! For a young and fresh film like 2 States, it was important for us to only partner with a brand that would perfectly fit with the young attitude and expression of the lead characters, played by Arjun Kapoor and Alia Bhatt. We couldn't have found a better fit than Sunsilk that would reflect best with the confident and attractive personality of Ananya, the lead female character played by Alia. It also helps that hair plays a big role for us in showcasing her personality transformation from her college days to a professional! So this association is no doubt an apt coming together of two quality brands in a unique way!”

Highlighting this unique collaboration, Amin Lakhani, leader, South Asia, Team Unilever, Mindshare, said, “This movie partnership brings us immense pride both for its uniqueness and detailing. It is our constant endeavour to offer our client unique media opportunities to connect their brands to the passion point of its target consumer. Movies are no doubt the biggest passion in our country and we believe in its power to strengthen & differentiate brand conversations. Our mission is therefore to make movies a priority media platform and intrinsic to the brand’s content strategy. ”

Anuradha Ramam's new store for those who believe fashion fades;only style remains the same, at Shahpur Jat, New Delhi!!!- PR INFO



                     The label Anuradha Ramam epitomizes style, tradition and refinement in fashion. Her design and style caters to the taste and preference of self-assertive modern woman. Her designs display tradition, sophisticacy and youthfulness. Her distinctive style of designing clothes by blending ancient heritage with modern twist is commendable.Her deep sense of aesthetics, understanding the ever changing trend helps her design the best outfits for women. She does lot of research and experiment before revamping the old trend or style.

Anuradha Ramam is not only a designer but also a painter. These abstract artworks describe more about her creativity and her involvement with art. These paintings make her store look even more vibrant and colourful. It exhibits the streak of creativity, she possess. These are acrylic paintings done on canvas. She puts her thought and creativity on canvas with colours.

                           She also redesigns vintage heirlooms which generally lie in our store room. She gives those heirlooms a new shape and look. Apart from clothes, paintings, redesigned antique pieces, she also has good collection of accessories like charms, rings, earrings, necklaces, bracelets, pendants and gemstone jewellery. All these are distinct and unique from each other; its exquisite look will surely catch your attention. Ramam’s forte lies in converting a traditional piece into something unconventional by adding generous dose of creativity. Ramam’s collection include colors like blood red ,mustard yellow, turquoise and lime green.... to name a few.

Address : 141- A/2, GF Shahpur Jat, New Delhi 49.

The price range starts from Rs. 6500 onwards .

About Anuradha Ramam

                      Anuradha Raman, the designer is creating waves due to her unique sense of fashion and contemporary style. Ramam is born and brought up in Haldia, an industrial town in West Bengal. She graduated in English Literature from St. Xavier’s College, Kolkata..After seeing plentiful of local artisans pursuing their myriad crafts, her interest towards designing and creativity got inclined. Anuradha has created master pieces by adding streak of creativity to old crafts. She’s innovative and at the same time believes in preserving the ancient heritage by giving it a modern look. She has always helped poor and deserving artisans and weavers to come in the limelight by bringing their creation into the eyes of people. They have always been neglected but due to Anuradha’s sincere effort, they are getting rewards and recognition now. Anuradha has been supporting over 350 weavers and artisans of Andhra Pradesh and West Bengal.

                      The weavers have been creating some amazing designs and creations for her. She always takes their assistance in designing her master piece. Most of her designs are hand woven by these weavers and artisans. By involving them in her work, she helps those weavers and artisans to earn their livelihood and get the best price for their creativity and effort. She believes in creating unique designs which can be done only if something is hand made. She does not believe in machine usage for creating her designs or artwork. Each of her designs of her collections is exclusive and one piece is better than the other. She believes in perfection and her artwork displays the effort and creativity that has been put in to make them perfect.

                 Anuradha is not only a designer who puts in her best effort in work but also a good human being who believes in serving the society by involving neglected and poor artisans and weavers.She has given them a platform to showcase their talent and creativity. She works with numerous NGO’s like Tamanna and Save Children India.

                 She believes in doing something good for the society and that is why she has worked with different NGO’s like Tamanna and Save Children India. Not only this, she also works for social cause by conducting exhibition and fashion events. The revenue that she generates from these events are donated for noble cause. She also donates from her monthly salary so as to provide better means of living to these poor artisans and weavers. She works for the upliftment of the society.


                   Gateway Obsession to Boldness and Brilliance!

New Delhi, April, 2014: Coming this summer! Avon, the leading global beauty company, brings Glimmersticks Brights eyeliner for your beautiful eyes! The bright, intense colors define the eyes more boldly and brilliantly. The variety of electric shades creates a hot and a sophisticated eye look, making the heads turn. The special polymer used in the eyeliner makes it stay for super long and therefore is easy to blend as it is enriched with vitamins. This automatic liner is best for precision lining and eye definition.

The Glimmersticks Brights eyeliner is water proof, smudge proof and anti-fade color which lasts up to 12 hours, making them wearable all day and is also clinically tested. The application, when glided, is creamy and smooth, highlighting the eyes and making them look well-defined and brilliant.

It is easy to carry along as the eyeliner comes in a long black plastic tube that is retractable and self-sharpening. It’s as easy as OPEN-TWIST-APPLY and you’re ready to go! The eyeliner comes in FOURbright and bold colors like Cobalt Cool, Purple Punch, Turquoise Burst, Boldest Black

Glimmersticks Blights eyeliner can be used in multiple ways and works as eyeshadow as well, giving an eye-popping effect. Be your most beautiful with bold brilliant eyes in electrifying colors. The Glimmersticks Brights is a gateway drug to hardcore boldness and brilliance.

AVAILABLE: April 2014 onwards

WHERE TO BUY: Available exclusively through your personal Avon Representatives. Call on 011-33772866.

MRP: Rs 399/-

About Avon Beauty Products

Avon, the company for women, is a leading global beauty company with over US $11 billion in annual revenue. As the world’s largest direct seller, Avon markets to women in over 100 countries through 6 million independent Avon Sales Representatives. Avon India’s product

line includes beauty products and fashion accessories, with well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Avon Solutions and Avon Naturals.

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