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Friday, June 22, 2012

Panasonic decodes beauty secrets to unfold a style revolution

Panasonic decodes Beauty secrets to unfold a Style revolution
Eyes 25% Market share in Beauty Segment

  • Glamorous diva Kajal Aggarwal inspire consumer segments of India as aspiration icons of the brand
  • Beauty and Grooming range for sophisticated young consumers for quick fix solutions with a trendy appeal.
  • Esthetic services to enhance and rejuvenate consumer from head to toe.

Bangalore, June 21: Panasonic, the global leader in innovation and technology, today unveiled its latest range of beauty care and grooming products to meet the aspirations of youth of India at attractive price points. The slew of new products includes a range of hair dryers, stylers, straightners to enable consumers experiment with new hairstyles and men grooming products like trimmers and shaver. A range of Pocket mobile beauty series including attractive pocket shavers, eyelash curlers and nail care tools have also been introduced for women on the go.  

Considering the changing needs of both males and females owing to the rise in importance of personal hygiene, styling and wellness, Panasonic launched these products at a glittering event, which captured the brand attributes perfectly in a theme which integrated stylish, comfortable and fashionable under one roof. Bollywood dazzling diva, Kajal Aggarwal represented the Panasonic beauty products, adding to the style quotient of today’s young generation. Reflective of a ‘New Lifestyle’, the celebrities are youth icons and represent the aspirations of youth from different regions of the country.

Panasonic new range includes:
·         Hair styling tools for women starting at an affordable range of Rs. 1295
·         Men grooming products designed in Italy keeping in consideration the high on quality standards
·         Shaver/Beard/hair Trimmers ranging from Rs.995 to Rs. 8,990
·         Range of Pocket mobile beauty series at Rs. 1,995 which includes advanced shavers, stylish eyelash curlers and nail care tools for purses & pouched of women on-the-go  
This latest range of Panasonics beauty care products has been designed with its intended users in mind all the time and to provide complete user satisfaction.
Mr. Manish Sharma, Director, MD- Consumer Product Division, Panasonic India talking about the product launch said “Panasonic is known for offering meaningful innovations for the consumers in India – products delivering latest technology, cutting edge features and design innovation. Aiming to develop ideas for life today and tomorrow, Panasonic is making inroads into the countless lifestyle aspects of the Indian consumer unveiling these new products.”

Kajal Aggarwal, gracing the occasion said, “Keeping up with the changing trends of lifestyle, this newly launched range of beauty and esthetic care is a blessing for those with hair and skin care concerns. Since I myself love experimenting a lot with my hair, Panasonic’s new range of hair styling tools are my favorite. I am proud to be associated with Panasonic, a brand which comes up with remarkable ideas of making consumer life more comfortable and fun. It gives pleasure in inaugurating the products which have such great consumer benefits.”

Panasonic Corporate Vision
Panasonic has a vision to become the No. 1 Green Innovation Company in the electronics industry by 2018 (fiscal 2019), when Panasonic will celebrate its 100th anniversary. Panasonic aspires for global excellence as a Green Innovation Company and encompasses two goals: Green Life Innovation to realize green lifestyles to enrich people’s lives and Green Business Innovation to bring forth innovation in our business styles.
The Panasonic ‘eco ideas’ annual report at ( shares data on the group’s initiatives in this direction.

About Panasonic Corporation
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for three business fields, consumer, components & devices, and solutions. Based in Osaka, Japan, the company recorded consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. It aims to become the No. 1 Green Innovation Company in the Electronics Industry by the 100th year of its founding in 2018.The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at
About Panasonic India
Panasonic makes available in India its wide range of consumer electronics and home appliances like LCD & Plasma TVs, DVD players, home theatre systems, cameras, camcorders, car audio systems, air conditioners, washing machines, refrigerators, microwave ovens, automatic cookers, vacuum cleaners and the like. The Company has a workforce of about 12,650 in India and estimated to do a turnover of Rs 10,000 crore in FY 2012. For more information on the company and the Panasonic brand in India, please visit


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