‘Look Good Feel Better- The Richfeel Cancer Initiative’ held in Mumbai to honor Cancer survivors- PR INFO

~Event held by Richfeel Trichology commemorates individuals and organizations who have dedicated themselves to fight Cancer~


Mumbai, June 2013: Cancer is one of the deadliest diseases known to man causing approximately 7.6 million annual deaths worldwide, however advances in treatment and early detection are helping people live longer after the initial diagnosis. The long arduous battle against cancer with treatments such as chemotherapy and radiation, takes its toll on even the strongest and bravest of the survivors; severely compromising the patient’s vitality and emotional stability. Richfeel Trichology, India’s leading trichology chain which provides holistic solutions for hair, beauty and body care needs held the ‘Look Good Feel Better-The Richfeel Cancer Initiative’ in celebration of those who have survived. The participants united on 9th June 2013 at the Four Seasons Hotel in the symbolic event to prove that life after cancer is meaningful, fruitful and inspirational.

Richfeel masterfully showcased the valiant personal stories of the people living with a history of Cancer; the survivors connected with each other, celebrating milestones and enjoying being alive. Gracing the righteous cause with their presence were the world’s leading Trichologists and the pioneer of Trichology in India, Dr. Apoorva Shah and Dr. Sonal Shah, the Founders of Richfeel, Mr. Mickey Mehta, India's leading Holistic Health Guru, Dr Jitesh Shetty, India's leading cosmetologist, anti-ageing specialist
and hair transplant surgeon, Dr. Vidhan Doshi, renowned ophthalmologist along with Mr. Sandeep Kerkar, Mentor, Corporate Trainer, Personal Counselor and Motivational Speaker. Through its Look Good Feel Better program, Richfeel pledged to enrich the lives of the cancer patients and provide them a newfound confidence, while recognizing those who have supported them all the way.

The noble initiative was followed by the felicitation of the India’s leading NGO’s Helping Hand, Cancer Aid and Search Foundation, Cancer Patient Aid Association and Cancer Aid Foundation for their commendable effort in raising funds for the cancer patients. India’s leading specialist doctors who strive to enrich the lives of Cancer patients and treat every patient with compassion were also honored.

Commenting on the event, Dr Apoorva Shah, Founder of Richfeel, world’s leading trichologist and the pioneer of Trichology in India, said, “We have initiated this cause to assure cancer victims to give their dignity and image back. It is a step forward in our journey to revolutionize health and wellness-hair.”

On this occasion, Mickey Mehta said, “Richfeel’s finesse as an aesthetician and our holistic health approach would compliment each other and create a synergy to achieve great heights in the health and wellness sector.”




Richfeel shares every cancer patient’s concern for their hair, and an initiative that is heartwarming; it is offering free treatments for all cancer patients and encourages them to face the world with confidence. Richfeel also proposes all NGO’s to come forward to join hands for the initiative.




About Richfeel:



Richfeel is founded by Dr. Apoorva Shah and Dr. Sonal Shah in 1986 is a brand that is synonymous with total personal care solutions from the experts. Over the years Richfeel has brought in many firsts to India. Richfeel is the first and only Trichology chain in India- it is a concept that combines content and style that has amalgamated the scientific know-how of a medical practitioner and the finesse of an aesthetician to provide holistic solutions for hair, beauty and body care needs. With over 54 clinics across India, Richfeel Trichology has become the largest trichology chain in the world. They have developed many new technologies in the field of trichology like TST+, HairDX, HTMA and Anagrow. In 2008, Richfeel moved forward into the wellness arena where they opened their first spa- Richfeel- the luxury D Tox Spa in Mumbai. In 2012, Richfeel started India’s first designer hair restoration centre called Hair Forever. Today, under the brand Richfeel, Dr. Apoorva Shah and Dr. Sonal Shah have over 100 personal care products to their credit.