HUL launched their leading antidandruff brand CLEAR with brand ambassador Ileana Dcruz with an all new campaign; ‘Nothing To Hide, Lots To Show’. Nothing to Hide, Lots To Show is an attitude, an attitude that comes when you have confidence. Confidence of a healthy well nourished scalp that is dandruff free at all times. The event took place at Taj Lands end, Mumbai on 7-6-13.
Announcing this development, Mr. Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited says, “At CLEAR, we understand today’s consumers are very discerning of the brands they use for their scalp and dandruff related issues. New CLEAR with its Nutrium oil complex content helps contribute to improve the scalp health, boosting your self confidence. Hence, Ileana D’cruz was our first choice for our new campaign ‘Nothing to Hide, Lots to show’.Ileana epitomizes the youth of today who are free of all insecurities and exuberates confidence. She is an aspirational personality and an ideal choice for CLEAR.”
Talking about the association, Ileana D’cruz said, “CLEAR, HUL’s leading anti-dandruff shampoo has come up with a great campaign ‘Nothing to Hide, Lots to show’. As actors, most of what people see of us is in high definition; leaving very little scope for an insecure moment. Since I have started using CLEAR, I have had no reason to have a camera-shy moment. I love the camera even more now that I have ‘Nothing to Hide’.”