Online sales of the Brazilian flip flops key to Havaianas distribution strategy in India
Mumbai, August 22, 2012: The hottest flip-flops are now available exclusively at the best online shopping site and ready to rock every fashionista’s world. Brazilian born flip-flops brand, Havaianas, is now expanding its reach in India with an association with Myntra.com. Customers will be able to find the full range of the Havaianas’ India collection on the site enabling easy availability of the world’s most celebrated flip-flops anywhere in the country.
“Being new entrants into the Indian market, we want to make the Havaianas range of colourful flip-flops available to our customers everywhere. Myntra.com is a perfect platform for us to showcase our collection as it has a huge customer base in the lifestyle and fashion space as well as a highly efficient back end. We have already seen how Mumbai’s customers are enthusiastically buying Havaianas so now we are keen to reach our consumers everywhere and we can achieve that with Myntra.com” said Ivana Perovic, CEO, AP Group.
“We are very excited about this partnership with Havaianas. This is one more step in our commitment to our customers to bring nothing but the world’s best and that too exclusively. Havaianas has been all about comfort, style and durable fashion, which Myntra.com also believes in. The Brazilian brand is loved as much by the ‘It girls’ of Delhi as they are by the ‘sun seekers’ of Goa, and at Myntra, our customers would love this new addition to our selection of over 25,000 styles”, said Ganesh Subramanian, Chief Merchandising Officer, Myntra.com.
The combination of glamorous brand value, quality and customer trust will be able to unlock significant value for both the brands.
Havaianas – Original As You.
AP Group is dedicated to the distribution and retail of international luxury and fashion brands in India handling the distribution for brands like Guess & GC Watches, Guess Handbags, Guess Jewellery & Guess Accessory stores. Additionally, AP Group is the authorized franchisee for western region for Swarovski, as well as the all-India distributor for Havaianas.
Myntra.com is among the leading e-commerce companies in India and is the largest online retailer of fashion and lifestyle products. Myntra has tied up with over 350 leading fashion and lifestyle brands in the country such as Nike, Puma, Adidas, Lee, Levis, Wrangler, Arrow, Jealous 21, Biba, Fabindia, UCB, US Polo and the likes to offer a wide range in latest branded fashion and lifestyle wear. With the largest in-season product catalogue, 100% authentic products, cash on delivery and 30 day return policy, Myntra is today the preferred online shopping destination in India.