New Delhi, July 2011: Lakmé Lever announces the launch of its first salon for Him & Her, Lakmé Ivana at Green Park in New Delhi. Lakmé Salons have been offering expert hair and skin care to women for several decades and now they have taken this experience and developed an offering that caters to men as well. After a successful run in the beauty service segment with Lakmé Studio and Salons , Lakmé Lever is now taking a leap with Lakmé Ivana to provide excellent grooming, skin and hair care services to both, men and women.
Lakmé Ivana will provide premium services to men and women alike at the hands of its specially trained experts. Available at the salon will be specialist hair styling services, besides other treatments like facials, manicures and pedicures. Highlights from the menu, for Him & Her, include, exclusive organic facials using the internationally acclaimed Eminence products, styling services using the Tigi Catwalk range and rejuvenating hand & foot spas. Setting a trend in the online space, Lakmé Ivana will also take appointments on Facebook through its fan page: www.facebook.com/LakmeIvana.
Speaking on the initiative Anil Chopra, CEO Lakmé Lever says, “We are excited to be venturing into this space for the first time. Lakmé has always been a pioneer in the field of Indian beauty services for women leading the industry with a large chain of 150 beauty salons across the country. With this venture we welcome men also, to experience the expertise that we provide. Men are becoming more and more conscious about their appearance and the benefits of skin and hair care. At Lakmé Salon we have been offering expert services to women and in order to be able to extend these services to men, we have launched our first salon for Him & Her, Lakmé Ivana. All services at the salon have been developed keeping in mind the needs of both, male and female customers.”
At Lakmé Ivana, his and her, beauty & grooming needs will be handled by a team of expert stylists and skin consultants. The team of hair designers has been trained by TIGI’s internationally certified trainers, ensuring customers are given a treatment and style that is not only fashionable, but tailored just for them. Lakmé Ivana is the destination where both men and women can find inspiration for their next look.
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About Lakmé Lever
Lakmé Lever Pvt. Ltd (Lakmé Lever) is dedicated to the contemporary Indian woman’s exploration of the fine art of beauty. It operates India’s first and leading chain of Lakmé Studios and Salons that offer expert services in Hairstyling, Skin and Beauty care. The studios and salons offer a differentiated experience, delighting women by the expertise of their professionally trained hair designers, hair artists, skin experts and consultants, and now to men also
Lakmé Lever also operates Lakmé Academies in partnership with Pivot Point, USA, world leader in ‘beauty education’. Combining international cosmetics, hair and skin care technology with an in-depth understanding of the Indian woman’s needs, Lakmé Studios and Salons offer their customers a holistic ‘Beauty Sutra’ experience.
Lakmé Lever has a presence of 150 Lakmé Salons at premium locations in 34 cities.
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