Upper Class Red’ Takes Off
Virgin Atlantic and bareMinerals are giving passengers a taste of the high life this summer with the creation of a new bespoke lip product.
bareMinerals Pretty Amazing™ Lipcolor in shade ‘Upper Class Red’ – will mark the launch of the airline’s redesigned Upper Class cabin which takes to the skies this spring. The airline has chosen the award-winning makeup brand bareMinerals to select the perfect lip product to re-create the iconic ‘Virgin Atlantic Red’ – giving high-flying passengers the chance to experience the jet-set glamour and style synonymous with the airline’s cabin crew. To have a look and feel of how we groom our crew with this, please view this video http://www.youtube.com/watch?
The striking lip colour, ‘Upper Class Red’, will be made available to sell to the public for pre-order on board Virgin Atlantic flights through the airline’s inflight shopping guide, Retail Therapy. It will also be sold at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York JFK before it is made more widely available later this year at selected bareMinerals stockists
Rebecca Creer, Senior Spas and Grooming Manager at Virgin Atlantic, says: “Red hot lips have always been a trademark of our cabin crew, signifying the strength and confidence they embody. With the launch of ‘Upper Class Red’, this is finally being made available to passengers - meaning one swipe is all you need to create a classic and timeless look – something our cabin crew can certainly vouch for!”
The lip colour has been specially chosen by bareMinerals with Virgin Atlantic’s cabin crew because of the perfect colour match to the ‘Virgin Atlantic Red’. bareMinerals only use the finest quality ingredients in its products and its moisture enriching lip formula make it a firm favourite with Virgin Atlantic’s cabin crew - who have already given it their seal of approval.
Vanessa White, Upper Class cabin crew at Virgin Atlantic comments: “All of the female cabin crew wear red lipstick so we were keen to find a ‘Virgin Atlantic Red’ worthy of the perfect pout! ‘Upper Class Red’ is a vivid shade that’s bold, strong and perfect for travelling in.”
All female cabin crew will be wearing the shade onboard the new Upper Class Cabin which launches this spring on the A330 flight from London to New York. Upper Class passengers lucky enough to be travelling onboard the inaugural flight will also receive a sample as a welcome gift to take away with them. A brand new A330 will also be flying from London to Delhi starting July 9th 2012.
Sarah-Jane Froom, European Makeup Artist at bareMinerals, comments: “We predict that bareMinerals Pretty Amazing™ Lipcolor in ‘Upper Class Red’, is set to be a popular choice as it’s got the coverage of a lipstick but the high shine effects of a gloss to deliver a full-bodied, velveteen colour – a red shade that suits every skin tone. It’s also been created with frequent fliers in mind as it includes micronized freshwater pearl powder which hydrates the lips alleviating the effects of cabin air pressure. Plus the comfortable and longwearing finish makes glamour last that bit longer, perfect for long-haul flights.”