AP Group launches the world’s leading flip-flop brand in the country

Mumbai, July 10, 2012: Havaianas, the well-known brand of flip-flops is now in India. Brazilian born, these flip-flops are the Mercs of rubber foot wear and have achieved true cult status over the years. Using a secret rubber formula, these colorful flip-flops are soft, light and highly durable, offering authentic comfort and quality for men, women and kids.

The brand has long been a favourite of beach bums and celebrities around the world including Jennifer Aniston, Natalie Portman, Kim Kardashian, Ashton Kutcher and David Beckham.

In India, Havaianas are currently available at Vama on Peddar Road and online via www.TheBeachCompany.in. The cost for the flip-flops will range from Rs.790 to Rs.3,800, depending on the style.

AP Group, a leading retail and distribution company headquartered in Mumbai, will be the official distributors of the brand in the country. The group will be responsible for developing the creative and marketing initiatives and overseeing retail lines of distribution for the Havaianas brand.

“We are excited to introduce this beloved Brazilian footwear brand to India,” said Ivana Perovic, CEO, AP Group. “The fashionistas of India who have been coveting the brand for years can now purchase it at home. True to the innovative characteristic of the brand, this will bring a fresh perspective to the existing flip flop market in India with Havaianas legacy of timeless design and adding an element of fashion to the market.”

The brand (pronounced “ah-vai-YAH-nas), was born in 1962 from the breezy culture of Hawaii and the serene design of Japan. With the same clean lines as the Japanese Zori, but with a secret 100% rubber formula, Havaianas is the original child of eastern Zen and western joy. Available in variety of trendy and distinctive styles, the word “Havaianas” is actually Portuguese for "Hawaiians," whose exuberant colors and culture influence each style. The 50-year old secret rubber formula makes Havaianas soft, comfortable, durable, water-resistant, and most importantly – in fashion with the rest of the world.

Since their launch, 2.2 billion pairs of Havaianas sandals have been produced and sold throughout the world.

Havaianas – Original As You.

AP Group is dedicated to the distribution and retail of international luxury and fashion brands in India handling the distribution for brands like Guess & GC Watches, Guess Handbags, Guess Jewellery & Guess Accessory stores. Additionally, AP Group is the authorized franchisee for western region for Swarovski, as well as the all-India distributor for Havaianas.

                Hello girls, my photography skills suck and I don't know the basics of photoshop, let alone enhance a pic :P . I have tried this subtle blue smokey eye look, hope you girls like my humble work. So here are the pics..... Please do leave behind your precious comments :D

Face:

Oriflame Beauty Face Primer

Lotus Herbals Naturablend Swift Make-up SPF 15

Avon Ideal Shade Concealer Stick

Avon Ideal Shade Loose Powder

Bourjois Delice De Poudre Bronzing Powder- no 52

Avon Face Pearls

Avon True Color Blush- Hibiscus

Eyes:

Avon Glimmersticks Starry Night Blue

Faces 5 Eyeshadow Palette- shade no 034 (blue) & shade no 336 (gold)

Revlon Colorstay 12 Hour Eye Shadow- 05 Blushed wines (1^st shade)

Lakme Eyeshadow Quartet- Moondust (black)

Avon Glimmersticks Diamonds- Golden Diamonds

Maybelline The Colossal Volum’ Express Waterproof Mascara

Faces Duo Brow Wax & Powder

Lips:

Avon Lip Liner- Pink Bouquet

Avon Glazewear Lip Gloss- Darling Pink

ONLY EYE MAKEUP PRODUCTS SHOWN HERE

Thank you for bearing with me, wish you all a happy & exciting week :)

          Hello everyone, today I have a simple blue & gold nail art for you. Hope you enjoy the pics & leave behind your precious comments.

Thanks for bearing with me and have a happy Monday :)

                   Now that summer is officially here, Rouge Bunny Rouge just started a new competition and give away an illuminating summer set comprising our AS IF IT WERE SUMMER STILL… Bronzing Glow Liquid & Bronzing Glow Powder 'at Goldcombe Bay'!  

For your chance to win these rakish bronzing products that will transform you into a goddess instantly, please click on the Facebook page "Win!" tab in the menu bar. 

The competition ends on 29 July 2012 and the winners will be selected on 30 July 2012.

Simply like their page and enter the competition for your chance to win the illuminating summer set.

BEST OF LUCK EVERYONE :)

18 ml for INR 199

B.B 8-IN-1 SKIN TRANSFORMER

SPF 21 PA+++

Company Says: - Infused with a blend of good for you ingredients: talc, fairness complex, moisturizer and skin brightening minerals to deliver 8 skin-transforming benefits:

Brightens                                              Freshens

Evens Tone                                           Smoothes

Protects                                                 Clarifies

Hydrates                                                 Conceals Flaws

Dermatologist tested

Clinically proven

No oil

No pore clogging

Suitable for sensitive skin

3 Shades with fragrance to suit your skin tone

01 Nude

02 Radiance

03 Natural

How to use:

Apply daily on face and neck.

Ingredients: - Sorry, don't want to stain my eyes :D

My Opinion: - It was a happy moment when Maybelline launched their BB cream in India, I was about to get one for myself but just then I received a BB cream from the PR/Brand. They sent me the one in 02 Radiance, but right now I am using 01 Nude. I am quite happy with our first desi BB cream (correct me if I am wrong), I have been using this since early March I suppose. The packaging is aqua green plastic tube with metallic pink screw on cap and a nozzle to dispense enough cream you require. The packaging is travel friendly and sleek enough to fit any small purse.  The fragrance is very mild floral and does not linger on after application.

              The consistency is thick, not runny, it’s somewhere in between a cream and a lotion. It looks like some cream foundation which my aunt used to apply, its tinted and available in 3 different shades. Anyways the shade 02 Radiance matched my fair to medium skin tone very well. This works on my skin like Pond’s Tinted Moisturiser, therefore I mentally compare it to the TM. Just a tiny bit is enough to cover my face and neck; I apply in dots and gently blend it into skin with my fingertips. It needs some time to blend in but that’s worth it. I have tried blending the BB cream with a damp sponge and a brush but I have finally learnt that fingertips works best for me. This cream contains SPF 21 and therefore I don’t need to apply layers and layers of products on my face.

                 It looks whitish upon application but settles down to give a natural look which is even toned and bright. It might cover minor flaws but that’s it, nothing more as the coverage is sheer or minimum. It stays on for the whole day, yes you read it right. It makes my T zone shiny after 2-3 hours, but nothing a good loose powder can’t fix. Worst point is that it transfers to my cell phone screen, collars, hanky & tissues. I love it as this BB cream gives a soft dewy glow to my skin which is much loved by all of us. Don’t go on the quantity, it lasted me about a month + as very little is required for single application. It hasn’t broken me out as yet and has never irritated my skin.

NATURAL LIGHT (BLENDED)

Pros: -

* Stays put whole day until I clean it off

* Evens out my skin, covers minor flaws

* Contains SPF 21

* Gives a dewy glow to my skin

* I don’t have to layer my skin with many different products as this BB cream contains everything that I need to apply every morning before heading to work

* Didn’t irritate my skin or broke me out

* Brightens my skin, rightly named Bright Benefit Cream

* Packaging is pretty, travel friendly and easy to carry in a small purse

* A small quantity is required so this tube lasts for more than a month

* Taking into consideration all the above mentioned qualities, the price tag of Rs 199 is affordable and worth paying

* Brightens up the under-eye area, I have light circles that don’t always need concealer or heavy coverage

FLASH (BLENDED)

Cons: -

* Not sweat proof or water proof, melts off

* Transfers to everywhere it shouldn’t

* Very few shades available, Maybelline seems to have forgotten the dusky skinned girls (WHY???)

* Coverage is not good enough

                 I rate this Maybelline Clearglow Bright Benefit Cream 4.25 out of 5. It has become my on the go product since March and I use it whenever I am pressed for time. I love multitasking products and this one is just that. The girls with dry skin will love this but the girls with oily skin can manage with a little dusting of loose powder. Overall it’s a great product and I love it. Just a little wish that it gives a little more coverage.

Hope you enjoyed my review, do leave behind your precious comments and share with us experiences with BB Creams. Thank you and have a good day :)



PRODUCT SENT BY BRAND/PR FOR CONSIDERATION

Tired of your frizzy, tangled hair?

Leave the old behind and say Hello to the new Hair Serenity Service at Lakmé Salon

Gives you gorgeously smooth, manageable and party ready hair completely naturally without using formaldehyde

Mumbai, June, 2012: Play it sleek as Lakmé Salon delivers the latest innovation to get silky straight hair with the launch of their new Hair Serenity treatment. Introduced to India by Lakmé Salon, the Hair Serenity treatment is a natural solution to hair that is unruly, frizzy and hair that refuses to behave. Unlike Keratin, the Hair Serenity treatment at Lakmé Salon is formaldehyde free and a safer process for achieving naturally smoother and shinier hair. Step away from the harmful effects of Keratin treatments and indulge in the natural goodness of ingredients like the Cysteine complex to get a glossy and healthy mane that will make heads turn. A pioneer in the beauty services industry in India, Lakmé Salon is a one stop shop for all the beauty needs of the contemporary Indian woman.

The Hair Serenity treatment is a natural way to restore lost proteins and transform hair. Special ingredients used in the service like Cysteine, Dendrobium Orchid, Hydrolyzed wheat protein, Cocoa Seed Butter and Shea Butter help nourish the hair and give it a long lasting shine and smoothness.

Divided into seven essential steps, the service starts off with a detailed consultation with the Lakmé Salon expert who determines the condition of your hair and the best way to proceed with the treatment. The hair is then shampooed and the Cysteine complex is applied to the hair. The complex is allowed to process in your hair as it starts it work on making your hair healthier and more lustrous. The hair is then blow dried and flat-ironed to give it a sleek but yet not poker-straight finish. Post this, the hair is finally rinsed off and you are left with a naturally glossy and manageable blow dried look which lasts for approximately 3 months.

Thus this all-natural service helps:

•          Work in synergy with the existing proteins to restructure, soften and release curls

•          Penetration into the hair shaft for moisturizing and conditioning

•          Helps for overall shine, softness, strength and health of hair

HAIR SERENITY Vs KERATIN
	HAIR SERENITY	KERATIN
PENETRATION	It penetrates inside the hair shaft but does not alter any hair bonds	It works on the cuticle layer- filling up the porous areas
INGREDIENTS	No artificial ingredients or harmful chemicals that could affect the health. Only Botanical ingredients and pure proteins	Formaldehyde is one of the main ingredients that differs in % in different companies
SMOOTHENING EFFECT	Calms down frizz and gives a natural look to the hair with brilliant shine and softness	The smoothening/ straightening effect depends on the % of formaldehyde in the product
VIRGIN HAIR	Works on Virgin hair as it penetrates into the hair shaft and does not form a coating on the cuticle	Does not work on Virgin hair unless it has high % of formaldehyde
LASTING TIME	3-4 months depending on hair type and after care	3 months depending on the aftercare products/services used
QUALITY	Overall improves the texture and quality of the hair leading to strength and stability	No repair- it forms a coating on the hair- It’s like makeup for hair
WASH	Same day wash	Same day or next day wash

About Lakmé Lever

Lakmé Lever Pvt. Ltd (Lakmé Lever) is dedicated to the contemporary Indian woman’s exploration of the fine art of beauty. It operates India’s first and leading chain of Lakmé Studios and Salons that offer expert services in Hairstyling, Skin and Beauty care. The studios and salons offer a differentiated experience, delighting women by the expertise of their professionally trained hair designers, hair artists, skin experts and consultants, and now to men also.

Lakmé Lever also operates Lakmé Academies in partnership with Pivot Point, USA, world leader in ‘beauty education’.  Combining international cosmetics, hair and skin care technology with an in-depth understanding of the Indian woman’s needs, Lakmé Studios and Salons offer their customers a holistic ‘Beauty Sutra’ experience.

Lakmé Lever has a presence of 175 Lakmé Salons at premium locations in 40 cities.

             Hello girls, today I had to go out for a party and I had this art on my nails. Its a tape manicure technique and easy if you can cut out straight and very thin pieces of tapes. Here are the pics for you to enjoy. Thanks in advance for bearing with me :D

Have a Happy Monday :)