Bengaluru, March 24, 2014: For over 100 years, ChapStick has been the most preferred lip care brand in the USA; and extremely successful in other developed markets. So successful, that the brand has become synonymous with the category.
Wyeth Limited (A subsidiary of Pfizer Inc.) brings ChapStick, USA’s No.1 lip balm to Bengaluru.
ChapStick forms a specially designed lipid complex hydrophobic base that forms a barrier to prevent moisture loss and to protect lips from the drying effects of cold weather and wind, which causes chapping. It also softens the skin to restore suppleness to the lips.
Chapstick is available in four variants – Classic Cherry, Classic Strawberry, Classic Spearmint and an advanced Lipshield 365.
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ChapStick Lipshield 365 with the goodness of CoQ10 and Vitamin E visibly improves the appearance of the lips and SPF 50+ helps protect lips from sun’s damaging UVA/UVB rays.
ChapStick Cherry, Spearmint, and Strawberry variants are available for INR 149 per pack while each pack of an advanced ChapStick Lipshield 365 comes for INR 209. The variants are available across all the major outlets in Bengaluru.
The source for USA’s No.1 Lip care brand is “Information Resources Inc.; 52 weeks ending Nov’12”
Wyeth Limited (A subsidiary of Pfizer Inc.) brings ChapStick, USA’s No.1 lip balm to Bengaluru.
ChapStick forms a specially designed lipid complex hydrophobic base that forms a barrier to prevent moisture loss and to protect lips from the drying effects of cold weather and wind, which causes chapping. It also softens the skin to restore suppleness to the lips.
Chapstick is available in four variants – Classic Cherry, Classic Strawberry, Classic Spearmint and an advanced Lipshield 365.
ChapStick Lipshield 365 with the goodness of CoQ10 and Vitamin E visibly improves the appearance of the lips and SPF 50+ helps protect lips from sun’s damaging UVA/UVB rays.
ChapStick Cherry, Spearmint, and Strawberry variants are available for INR 149 per pack while each pack of an advanced ChapStick Lipshield 365 comes for INR 209. The variants are available across all the major outlets in Bengaluru.
The source for USA’s No.1 Lip care brand is “Information Resources Inc.; 52 weeks ending Nov’12”
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2 comments:
Hello folks, so where in Bangalore can Chapsticks be purchased ?
What key factors contribute to ChapStick being recognized as the USA's No.1 lip care brand, and how does the brand plan to establish its presence in the Indian market?
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