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Thursday, August 1, 2013

Press Release : HUL : CLEAR : There?s Nothing to Hide but Lots to Show with flake free flocks by CLEAR

Lights, Camera, Action!

There’s Nothing to Hide but Lots to Show with flake free flocks by CLEAR

Mumbai, August 2013: Have you been succumbing to the ties of hair bands and ponytails, especially when you want to let your hair down and enjoy? Is dandruff the main bane of your life? Banish your hair woes with the new CLEAR anti-dandruff shampoo with revolutionary ingredient Nutrium Oil complex. Nutrium Oil complex is India’s first ground breaking dual gender scalp nourishment formula for Dandruff* free, healthy hair.

Bringing in a new epoch in hair care, CLEAR is reinventing itself with its new campaign, “Nothing to Hide, Lots to show”. Nothing To Hide, Lots to Show is about having complete confidence in you to be able to face any kind of scrutiny.

Fortifying CLEAR’s new attitude is none other than award winning Barfi! actor Ileana Dcruz. Ileana’s ever so confident aura and natural charisma are testament to the Nothing to Hide attitude.

*No visible flakes with regular use

Announcing this development, Mr. Srinandan Sundaram (Hair Category Head, Clear) says, “At CLEAR, we understand today’s consumers are very discerning of the brands they use for their scalp and dandruff related issues. The new CLEAR with its revolutionary Nutrium oil complex content will not only contribute to better the scalp health, but will be an active boost to your self confidence. Hence, Ileana D’cruz was our first choice for our new campaign ‘Nothing to Hide, Lots to show’. Ileana epitomizes the youth of today who are free of all insecurities and exuberates confidence. She is an aspirational personality and an ideal choice for CLEAR.”

Talking about the association, Ileana D’cruz said, “CLEAR, India’s leading anti-dandruff shampoo has come up with a great campaign ‘Nothing to Hide, Lots to show’. As actors, most of what people see of us is in high definition; leaving very little scope for an insecure moment. Since I have started using CLEAR, I have had no reason to have a camera-shy moment. I love the camera even more now that I have ‘Nothing to Hide’.”

The new CLEAR with Nutrium oil complex, India’s first ground breaking dual gender scalp nourishment formula gives you the chance to have Dandruff* free hair that feels well nourished and helps to keep your head held high. With the combined benefits of pro-vitamins, minerals and sunflower oils; Nutrium oil complex treats dandruff at the root# and nourishes the scalp to eliminate flakes, soothes dryness and repairs the scalp barrier to strengthen its natural resistance.

CLEAR is a scalp treatment for a well-nourished scalp and for beautiful and strong hair. Developed by the experts at the CLEAR Paris Institute, this patented technology has been identified by IACD as the scalp care technology that will lead the paradigm shift in scalp care management.

Say Good Bye to dandruff ridden, unhappy hai..

With CLEAR, you have nothing to hide but lots to show…

*No visible flakes with regular use| #At epidermal level

Available in:  Complete Active Care, Anti Hairfall, Clean and Fresh Menthol & Cool Sport Menthol
Rs 62/-
Rs 135/-
Rs 245/-

About Clear:

Clear is Unilever’s leading anti dandruff shampoo brand. Since it’s first launch in 1972, in Asia the Clear formulation has continuously evolved with intensive research and clinical trials conducted by scientists at the Clear Paris Institute. With a constant focus on leading edge technology, Clear is pegged as the world’s leading scalp care shampoo.

About Hindustan Unilever:

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets every day needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.


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