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Wednesday, February 26, 2014

Star CJ and VLCC to host second season of ‘Be The Girl’ contest- PR INFO

Mumbai, 25th February 2014: Star CJ alive and VLCC come together yet again to present the second season of ‘Be The Girl’, a Facebook beauty and intellect contest. It’s an opportunity for every girl to be recognised for their most prized assets – Beauty and Intellect. The contest kick starts on February 24, 2014 and will be hosted on the official Facebook page of Star CJ.

‘Be The Girl’ aims at selecting a girl who has the ability to integrate the combination of beauty and brains in the best possible manner. The selection would be made on the following criteria:

· Confidence that they sport in their Facebook picture submitted as an entry for the contest

· Wittiness and intelligence in their answers to the contest questions

· Popularity based on maximum likes each user would get for the submitted entry

The judge for the contest will be Sugandh Sharma, Winner of ‘Be The Girl’, 2013 and also, a show host on Star CJ alive.

The winner of the contest will be awarded with a chance to be clicked by professional fashion photographer and a chance to host a show of Star CJ alive. Over and above that, they will be showered with VLCC gift hampers.

Follow these simple steps to get a chance to ‘Be The Girl’, 2014 -

· Share your interesting photos on your Facebook timeline

· Caption the photos by completing the phrase “I want to #BeTheGirl because….”

· Tag STAR CJ’s Facebook page in your caption

· Invites friends to like your photo

About last year’s winner – Sugandh Sharma

Sugandh Sharma - show host of Star CJ alive is a living example of the trial transformation of this project. Sugandh went through 8 weeks training program with VLCC & reduced about 8 Kg’s of weight, improved skin tone- up to 5 shades fairer, silky hair and overall glow which increased her confidence two fold.




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