Garnier Light, known for its bright yellow look and fun ads with Priyanka Chopra, is set on a mission. They want to create one simple solution for all women’s fairness needs. Dark spots, blemishes, skin tanning, dark circles, uneven skin or pigmentation. Whatever your skin problem and your skin type, Garnier Light is your One Stop Solution to all your Fairness Problems.
Playing on the relation between the wish for ‘light skin’ and the brand name, Garnier Light’s campaign brings to light the complete Garnier range including moisturisers, cleansers and eye care using quirky one-liners like ‘Fight the dark spots fight, Let There Be Light’ and ‘Win the Shining armoured knight, Let There Be Light’.
Started by asking fans on Facebook and Twitter ‘what they wish their skin was like’ using interactive wall posts and a hashtag on Twitter #IWishMySkinWas.
Most women said they wished their skin was fairer and lighter; and for all their problems Garnier said, ‘Let There Be Light’, introducing how each of the products available in the Light range serves different needs to give you the desired flawless, fair skin.
To know more about the products available, you can visit (http://bit.ly/GarnierLightFairnessSolution)
The campaign also introduces the concept of fairness (Light) being every woman’s right and has an interactive application asking fans to claim their right to light and selecting 5 products that they would choose to claim this right. To claim your right you can visit (http://bit.ly/RightToLight)
You can also celebrate that special someone in your life with their ‘Light of My Life’ application which asks you to tell them who Lights up Your Life and why. Visit http://bit.ly/LightOfMyLife to share your story and celebrate your loved one with Garnier Light hampers.
The campaign is a fun interactive one, with a lot of activity on twitter, engaging fans in an interactive Facebook application and lots of fun goodies to win.
To know more and to get ‘Light’ in your life,
Visit their Facebook page: www.facebook.com/GarnierLightIndia
Join them on Twitter: www.twitter.com/GarnierLightIn
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