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Saturday, September 21, 2013

NEW COLORBAR LAUNCHES- I-GLIDE EYE PENCILS & PRO NAIL ENAMEL ( NEW SHADES)- PR INFO

                   Hello everyone, here are some new shade launches from Colorbar, this brand is going places with regular new launches. And I must confess that most Colorbar products have been hits with me over the past few years and I must add that most new launches that I have laid my hands on are hits too. Hence I can say that I love this brand called Colorbar. Here are the pics and info of the much beloved I-glide eye pencils and 6 new nail paints shades. Enjoy the piccys :D



I-Glide Eye Pencils- Stunning New Shades























































































































Now the Colorbar Pro Nail Lacquer new shades!!!











































































































































































Thank you and have a great weekend :)



Wednesday, September 11, 2013

Kareena Kapoor Khan and Shriya Saran say no to yellow teeth with new ‘Colgate Active Salt Healthy White’ toothpaste- PR INFO

Combines the goodness of two unique ingredients - ‘Salt and Lemon’ 



Mumbai, September 10th, 2013: Colgate-Palmolive (India) Limited, the market leader in Oral Care, has launched India’s first toothpaste to address yellowness removal – Colgate Active Salt Healthy White -- which was unveiled today by Bollywood diva Kareena Kapoor Khan and rising film star Shriya Saran, the newly signed brand ambassadors.




Colgate Active Salt Healthy White is an innovation from Colgate and has been developed on a core consumer insight of using a combination of salt and lemon to remove yellowness. Integrating the benefits of salt and lemon, this new toothpaste offers an innovative every day solution to yellowness removal.




With a market share of over 55%, Colgate has a wide portfolio of products across different price points and has been leading with new product innovations based on evolving consumer needs. This is the first time anywhere in the world that Colgate has launched a toothpaste that combines the power of salt and lemon.

Announcing the launch, Ajith Babu, VP-Marketing said, “Over the years Colgate-Palmolive has led the development of the Oral Care category in India through relevant innovations and the latest technology advancements. The launch of Colgate Active Salt Healthy White is yet another step in that direction. We are applying our deep consumer insights to address unique needs such as removal of yellowness to create effective, quality solutions. Known for years as two most powerful ingredients for yellowness removal, our research teams combined the benefits of salt and lemon to develop a unique offering for our discerning consumers. With Colgate Active Salt Healthy White, consumers looking for an effective yellowness removal solution will feel and see the difference.”







Kareena Kapoor Khan, Brand Ambassador, Colgate Active Salt Healthy White said, “Ever since I brushed my teeth, I can remember brushing them only with Colgate toothpaste. Today, being a Brand Ambassador to a brand that I grew up with and always trusted is an absolute honour. As actors, it’s important that we stay healthy and present the best of ourselves. And that’s exactly how Colgate Active Salt Healthy White toothpaste adds value for me. It simply helps me to ‘say no to yellow’ teeth in a refreshing manner with an age old remedy of salt and lemon. So go ahead try it and see how healthy white teeth are now a reality for you.”




Shriya Saran, Brand Ambassador, Colgate Active Salt Healthy White said, “I use Colgate products and I love them. Colgate and oral care have become synonymous over the years. Time and again, the company has introduced reliable products aimed at countering various oral care problems. Yellowness of teeth is a common problem faced by many of us. This new toothpaste from Colgate promises to solve that for you.”




A striking integrated 360 degree campaign encompassing TV, online, print, outdoor and point-of-purchase will showcase “Nimbu aur Namak ki Shakti” across the country to support the launch.




About Colgate-Palmolive (India) Limited

Colgate-Palmolive (India) Limited is India’s leading provider of scientifically proven oral care products with multiple benefits at various price points. The range includes toothpastes, toothpowder, toothbrushes and mouthwashes under the “Colgate” brand, as well as a specialized range of dental therapies under the banner of Colgate Oral Pharmaceuticals. These have become an essential part of daily oral hygiene and therapeutic oral care in India. The Company also provides a range of personal care products under the ‘Palmolive’ brand name. Colgate has been ranked as India’s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 and in 2011 and 2012 by Brand Equity’s Most Trusted Brand Survey. It is the only brand to be in the top three from 2001-2012. 
For more information about Colgate’s business and products, please visit www.colgate.co.in




Wednesday, September 4, 2013

Press Release: Gift your teacher refreshing range of teas this Teachers Day



Teacher's Day is a day dedicated to the recognition of all the hard work, sincerity and the generous contribution of the teachers all year round. Our teachers show us the right path in life. They educate and inspire us with their noble teachings. They teach us, guide us, love us when we pass out and then never forget us. Its time of the year to pay tribute to the teachers and their contribution by gifting your teacher a refreshing set of Basilur Teas to relive her greatest moments spent teaching you. Basilur Tea, a Ceylon based tea brand known for its natural exotic flavors encased within inventive ornate packaging provides 100% Pure Ceylon black & green teas, having over 150 products, 70 unique tea blends and supplying to 30 countries.

Basilur Tea has handpicked the finest 100% Pure Ceylon black & green teas from its vast repertoire. The invigorating range of teas offered consists of the premium variants:-

































Tipson for You collection, available in heart shaped metal caddies with the healthy goodness of 100% Pure Ceylon green leaf tea mixed with apple or milk and rose flavors token of gratitude for your mother.
































Green Freshness: Healthy green tea masterfully blended with lemon verbena and a touch of mint for a rich sensuous taste. It is a warm tea with a great taste which will boost your immunity on dark damp rainy days. Green Freshness is available in a metal tin caddy packed in a foil pouch with a zipper.


The Teachers Day range of Basilur Tea are available across all metros and mini- metros in India through notable stores such as Foodhall, Godrej Natures Basket, Gourmet West, Haiko, Hypercity, Le Marche, Country of Origin and Leonidas.

Press Release: Gift your Teacher International Chocolates as a token of Gratitude


          Mumbai, September 2013: A teacher is a friend, a philosopher, a guiding light, an inspiration a candle who burns brightly to enlighten others. We love them, admire them and look up to them. Teacher's Day is coming up once again. It is the time to pay a tribute to and appreciate the efforts of all teachers who have made us what we are. Celebrate this deliciously sweet bond with your Teacher with The Cocoa Trees, a Singapore based chocolate boutique store which offers a delicious spectrum of over 40 varieties of international chocolates from renowned brands such as Belgian chocolate, Anthon Berg, Ferrero, Lorenz, Sorini, Mars and Fazer Belgian chocolate, catering to a variety of discerning tastes.



Gift your Guru on this precious day, a premium range of chocolates, carefully hand-picked from among the chocolate boutiques extensive repertoire. The international brands offered to commemorate the celebration are:















  • Merci: A selection of exquisite, individually wrapped milk and dark chocolates offers the ideal present and the most heartfelt way to say thank you to your teacher.
















    Goldkenn: The artistic harmony of dark Swiss chocolate with delicate crispy praline, wrapped in an appealing gold casing, akin to a dazzling gold bar.




    Commenting on this occasion, Mr. Jai Daryanani, Owner of Cosmo Fine Foods said, “It is a pleasure to commemorate this great day through some of the finest international chocolates, to match the varied and discerning pallets of the special people in our life, our friends. I am excited to see the response our chocolates will receive from our clients and their teachers.”




    The Cocoa Trees outlets can be found at three stores in Mumbai and one at Mumbai airport, three in Pune, one in Delhi T3 domestic airport and Goa.




    About The Cocoa Trees: The Cocoa Trees is a retail concept store which offers the widest range of international brands under its umbrella. Conceptualized in 2000, it has now grown into a retail chain of 36 boutiques across Asia with presence in China, Hong Kong, India, Malaysia, Singapore, Taiwan and Vietnam. The Cocoa Trees boutiques are generously spread across both travel retail and domestic markets in Asia, fulfills dreams of chocolate lovers and offering choices that are undeniably the widest under one-roof. Over 40 international brands carried by The Cocoa Trees are ready treats for the lovers of the real premium chocolate.


Tuesday, September 3, 2013

CLEAR Shampoo Virat Kohli & Anushka Sharma - Behind the scenes video- PR INFO

                         The new brand ambassadors of CLEAR Shampoo are Virat Kohli & Anushka Sharma. Here is the exclusive video of the making of the advt. of CLEAR Shampoo to be aired shortly in September, 13. Watch as the duo dance to the Salsa beats challenging each other that they have Nothing to Hide























Hope you enjoyed the video :)



Monday, September 2, 2013

Treat Post Menopausal Skin with Oriflame’s Time Reversing SkinGenistTM Intense Range- PR INFO

-A new skin care range to re-vitalize and re-invigorate very mature skin-
































September 2013: With age related hormonal changes, our skin tends to lose its volume and density, resulting in appearance of deep wrinkles and slackening. Swedish Direct selling major, Oriflame India, brings its latest breakthrough skin care range to treat post menopausal skin, under its high performing anti ageing range, Time Reversing SkinGenistTM. Oriflame’s new Time Reversing SkinGenistTM Intense range is the first range that combines the potency of Genistein and Amino + complex to help fight the signs of ageing in women within the age group of 55+. While the Genistein works on skin’s beauty genes to provide supple skin, the Amino + complex promotes skin density and helps in improving facial contours, visibly reducing wrinkles.




Proven to address all the needs of very mature skin, this unique skin care treat includes a day cream, a night cream and an under eye cream that comes in a brand new elegant packaging and with the added benefits of SPF 15.






Say goodbye to deep wrinkles, lack of radiance and bounce, sagging contours, and uneven skin tone with Oriflame Time Reversing Intense SkinGenistTM Day Cream SPF 15. A potent mix of stimulating components in a new luxurious, sensorial formula, the cream replenishes all the six signs of ageing, for a supple skin that radiates vitality*:





Loss of dermal plumpness


Deep wrinkles


Dull skin tone


Uneven complexion


Skin sagging


Uneven facial contours




Get extra care and achieve confident results with the ultimate age defying night-time solution of Oriflame Time Reversing SkinGenistTM Night Cream. Engineered to target all the aspects of during and post menopausal skin, this luxurious formula makes the skin appear plump and fuller upto 82%**




Hiding the signs of aging around the eye area is a herculean task. Fine lines, dark circles, crow’s feet are the problems faced by many Post-Menopausal women. Oriflame Time Reversing Intense SkinGenistTM Eye Cream comes to the rescue and works towards plumping up deep wrinkles, redefining eye contour and restoring skin density around the eye area.




*Tested on a panel of 108 women over 55 years of age group, over 6 weeks

**Consumer evaluation on 86 women over 55 years of age group, over 4 weeks




Price: Oriflame Time Reversing Intense SkinGenistTM Day cream with SPF 15: 5o ml for Rs. 1799/-

Oriflame Time Reversing Intense SkinGenistTM Night Cream: 5o ml for Rs. 1899/-

Oriflame Time Reversing Intense SkinGenistTM Eye Cream: 15 ml for Rs. 999/-




Availability: Contact your nearest Oriflame consultant or SMS Oriflame to 59994.




About Oriflame

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.




For more information, log on to www.oriflame.co.in or SMS Oriflame to 59994.




NEW COLORBAR LAUNCHES- MAKEUP KIT, POUT IN A POT & SHIMMER BAR- PR INFO

                        Hello girlies, I was very busy in personal as well as in the professional front and this PR launch report kept waiting for me for nearly a week. I am elated to know that Colorbar will be launching their lip pots 'Pout in a Pot' in a new avatar and complete with brushes & mirrors priced at Rs 560. So here are the pics and the info for you all....





































































































            If you are a Colorbar loyal and keep visiting their counters, the special SA (the one who knows your name & no.) must have been telling you about the makeup kit to be launched since months. So girlies rejoice..... Its here for you with all the pics & necessary info...










































































































































Now thanks to Colorbar again for relaunching the much loved Shimmer Bars. Take a look girlies :)











































































































































That's all for now. Have a Happy Monday :D


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